GCDS invites you to K-HAWAII!

K-Hawaii is GCDS’s modernized amalgamation of the word Kawaii (cute or adorable in Japanese) and Hawaii, one of the most beautiful places in the world, a tropical paradise rich with history. GCDS presents summertime seduction, where Kawaii is cute and at the same time sexy. This futuristic take on manga touches on the very concepts that formed the genre: a careful balance of suspense and humor, regulation versus fantasy, and idealized love featuring over-stylized and over-sexualized heroines.

Kawaii is represented by iconic pop symbols from The Care Bears to Hello Kitty, with vibrant colors and playful prints, all fused together by Anna Trevelyan’s styling. The juxtaposition of Jurassic Park (filmed in Hawaii) with Kawaii: cute but deadly. The same goes for our eyewear, expertly crafted by The Marcolin Group. GCDS began its partnership with the leading worldwide eyewear company who exclusively created iconic sunglass styles for the show: a perfect combination of irony, experimentation and streetstyle. Lastly, all our hair styling is arranged by Syd Hayes, and makeup by Erin Parson.
Manga seeks to represent certain aspirations in a particular society, cultural evolutions we strive to achieve. Self-identity and forced standards are morphing us into hentai manga characters rather than something realistic. Everything we see online today — filtering, makeup, and contouring — is exactly what you get from a K-Hawaii manga aesthetic: a sugar-coated candy character. Social media’s infinite scale and ubiquitous presence in daily life should lead us to seek the niche, and yet in some ways we become more homogenous, both culturally and aesthetically.
K-Hawaii represents this next evolution.

GCDS誠意邀請您加入K-HAWAII!

GCDS現代化融合了日語Kawaii (解作可愛) 及世界上最美麗的地方之一﹑歷史悠久的熱帶天堂夏威夷 Hawaii,而另組成K-Hawaii。本系列呈現夏季誘惑,既可愛又不失性感。充滿未來風格的漫畫形成了新的概念﹕懸念與幽默﹑規範與幻想之間的微妙平衡﹑以及過份程式化和性化女主角理想中的愛情。

Kawaii以經典角色The Care Bears和Hello Kitty為代表,Anna Trevelyan(英國著名造型師)把整個系列中鮮艷活力的色彩和俏皮玩味的印花等造型融合一起。 在夏威夷 (Hawaii) 拍攝的侏羅紀公園與Kawaii亦擁有相同的特點﹕可愛但足以致命。GCDS與全球領先的眼鏡公司Marcolin集團建立合作關係,採用相同的設計風格,專門為是次春夏時裝秀精心打造了一系列充滿諷刺﹑實驗和街頭風格的太陽眼鏡。而髮型及化妝則由Syd Hayes和Erin Parson負責。

我們致力追求社會上的文化改變﹑進化,這些願望都可在漫畫中找到,自我認同及強制性標籤正在將我們由真實的自我轉變成已變形的漫畫人物。現今在網上所看到的所有東西,包括各種濾鏡﹑化妝和人工塑造正是K-Hawaii的漫畫美學中所要表達的重點︰一個裹著糖衣徒有外表的漫畫形象。大規模及普及化的社交媒體應在日常生活中引導我們尋求合適的定位,然而無論是文化還是審美上,卻在某種程度讓我們變得同質化。

K-Hawaii代表著新的進化。

有關GCDS

GCDS(即God Can’t Destroy Streetwear),百份百意大利製造的街頭時裝品牌,於2015年由兩兄弟Giuliano Calza 及Giordano Calza聯手創立,分別擔當品牌的創意總監及行政總裁。

憑藉具嘲諷意味的圖案,令人難忘的slogan和意想不到的聯乘合作,GCDS獲世界各地別具影響力的品味潮人支持,迅速躋身成為國際時尚圈的潮流新寵。成功之道源自其一見難忘的圖案、刺繡設計及意大利精湛工藝。

今天,GCDS在全球400多家商店內發售,並分別於米蘭及佛羅倫斯開設了一家品牌專賣店,未來將於歐洲及亞洲陸續開設更多專賣店。GCDS品牌總部位於意大利米蘭市中心。鞋履和配飾系列於意大利南部生產,而針織,運動及棉質系列則在米蘭附近生產。