Salvatore Ferragamo revamps the Rome Men’s Store

Salvatore Ferragamo, one of the world’s leading players in the luxury sector, is revamping its historic Rome men’s store at 65 Via Condotti, one of the most prestigious shopping streets.

羅馬,2019年10月4日(星期五) — 全球領先奢侈品牌Salvatore Ferragamo設於羅馬知名購物街康多堤大道(Via Condotti)65號的男裝專門店完成翻新工程,重新開業。

For the re-opening of the Salvatore Ferragamo Men’s store, the Eternal City was brought to life inside the store through a kaleidoscopic digital work by artist James Dawe. The exclusive series includes a video installations and photographic fragments of the city mixed with symbols of the Ferragamo world and the fashion house’s new signature bag, inspired by the colours of the Autumn/Winter 2019 collection. A work in movement uniting reality with dreamlike visions in a digital vortex.

當晚,為慶祝Salvatore Ferragamo羅馬男裝專門店重新開業,藝術家James Dawe透過一個萬花筒數碼作品將「永恆之城」帶到店中。受到Ferragamo 2019秋冬系列的絢爛色彩所啟發,James Dawe特別設計出一系列結合Ferragamo標誌性元素和最新手袋特色的羅馬城市的錄像裝置和攝影作品。這一變化無窮的數碼漩渦將現實世界與夢幻般的視覺體驗巧妙地融合為一,呈獻一場不折不扣的感官盛宴。

 

To celebrate the store’s reopening, the bag starring in the video installations – a luxury tote with contrasting double handle – has been reinvented and is offered in a limited edition of five models available exclusively from the evening of the event: the print on the bag’s leather front reproduces James Dawe’s light installation artwork in an explosion of colours and shapes, giving it a bold, fun look.

為慶祝店舖重新開業,Ferragamo重新演繹經典款式的華麗大手提袋,並於James Dawe的錄像作品中展示 — 對比鮮明的雙手挽,正面印有James Dawe光怪陸離的燈光藝術作品,看上去前衛且玩味十足。此手袋共有五個款式,僅於開業活動當晚限量發售。

 

The store is 600 square metres across two levels with a fresh contemporary look and offers the complete range of the men’s collections: bags, footwear, leather goods, RTW, silk accessories, eyewear, fragrances, watches and jewellery.

佔地600平方米的專門店共分兩層,翻新后,帶來清新時尚外觀,並出售Ferragamo全系列男裝作品,包括手袋、鞋履、皮具、成衣、絲巾配飾、眼鏡、香水、腕錶及珠寶等。

ROME, ITALY – OCTOBER 03: Federico Cesari attends the Re-opening of Salvatore Ferragamo men’s store on October 03, 2019 in Rome, Italy. (Photo by Elisabetta Villa/Getty Images for Ferragamo)

ROME, ITALY – OCTOBER 03: attends the Re-opening of Salvatore Ferragamo men’s store on October 03, 2019 in Rome, Italy. (Photo by Elisabetta Villa/Getty Images for Ferragamo)

ROME, ITALY – OCTOBER 03: Atmosphre at Ferragamo boutique on October 03, 2019 in Rome, Italy. (Photo by Elisabetta Villa/Getty Images for Salvatore Ferragamo)