Aesop’s new fragrance, Hwyl Eau de Parfum, launches on September 25, 2017 globally and is an intriguing scent evoking the verdancy and stillness of an ancient Japanese forest.
Hwyl Eau de Parfum was formulated in partnership with French perfumer Barnabé Fillion, and opens with beguiling smoky notes, followed by rich aromas of wood, moss and robust spices.
Working closely with Aesop, Mr Fillion formulated a scent to awaken the senses for the company’s third fragrance designed for men and women.
ʻMy inspiration for Hwyl Eau de Parfum was sparked by walking amongst the remarkable 300-year- old Hiba trees in an ancient Japanese forest and experiencing the country’s lush temple moss gardens,’ Mr Fillion said.
ʻHwyl recaptures the feeling of solitude and refuge in nature, and stimulates the olfactory senses with an eclectic array of potent botanical extracts.’
Hwyl’s smoky introduction folds in aromatic spices and fresh Thyme Extract. The addition of Cypress leads to a warm and woody heart, while the notes of Vetiver Extract, Frankincense and moss effect an earthy sensuality and longevity.
Mr Fillion rst collaborated with Aesop on Marrakech Intense Eau de Toilette in 2012. The company approached him to work on a second fragrance, Hwyl Eau de Parfum, in 2015.
ʻBarnabé is a perfumer we deeply admire and he understands that Aesop’s fragrance philosophy combines art and science to formulate unique scents with longevity,’ Dr Kate Forbes said, Aesop General Manager, Products and R&D.
ʻOur relationship with Barnabé is built on a passion for botanicals, enriching conversation and intuition, not creating a fragrance by brief or numbers.’
ʻWe shared creative ideas and inspiration throughout the collaborative process, and focused on sourcing botanical extracts of the nest quality to formulate Hwyl, an intriguing fragrance with a hint of eccentricity.’
Hwyl Eau de Parfum is packaged in a 50mL amber glass bottle encased in a box featuring the work of Australian artist Jonathan McCabe. It is available at Aesop signature stores, select department store counters and Aesop Online.
RRP: HKD 855 · 50 mL 1.7 oz