Air New Zealand has developed an interactive online experience allowing people to explore the best New Zealand has to offer using emojis.
Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway. This will then automatically generate a link to a personalised map of New Zealand for them, with emojis highlighting points likely to be of interest.
Clicking on each of the emojis on the personalised map will provide more information about destinations and activities on offer – such as food and beverage hot spots, shopping, art and culture, adventure pursuits and things to do in the outdoors.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says people, particularly millennials and Generation Z, love to use emojis in their day to day life and the #EmojiJourney is designed to inspire travel to and within New Zealand using social media.
Twitter’s Managing Director for ANZ Suzy Nicoletti says, “Emojis have become almost ubiquitous on Twitter as everyone from politicians, to sports stars, to brands are using these expressive images to communicate. When you can convey emotion faster and in less characters than words, it’s no wonder they are so popular.
Air New Zealand’s #EmojiJourney experience can be found on the airline’s social channels.