The ASH girl thisseason is multi-faceted – she can choose to make a statement or opt for a look that is more down-to-earth.

A youthful neo-punk spirit is evident in styles like the pointy toe and lace-up boots. The ILLONA is a sophisticated take on the classic cowboy boot and comes in supple suede decorated with studded straps. For a more masculine look, choose from a series of studded derbies and androgynous boots including the lace-up WHYNOT.

Despite all the glamour, the ASH girl hasn’t forgotten her boho roots. South American gauchos have inspired a series of modern cowboy boots which are given a high fashion makeover with cut-outs, laser engraved tribal patterns and fringing as seen on the JEZABEL.


New additions include the NIRVANA, an everyday classic sneaker which is updated with a zipper instead of shoe laces. Meanwhile, the brand’s best-selling styles continue to get the couture treatment. Vintage shapes play a starring role and come in a mix of materials decorated with intricate embroideries and artwork including baroque and tattoo motifs, military badges and stars. The MAJESTIC returns from last season with a fresh new colour palette. Also getting the star treatment is the LUCKY STAR which is embroidered with a galaxy of stars. The MISSTIC is covered in shimmering threadwork to make a statement.

Price: HKD 1,290 – HKD 2,790

ASH Hong Kong Concept Store:
Shop OT309, Level 3, Ocean Terminal, Tsim Sha Tsui
(T. +852-2118-2450)