BOSS New Camouflage Capsule

When it comes to style, it’s important to take risks – but this doesn’t always mean reinventing the wheel. Simply finding a different angle or trying a new approach can open up a world of possibilities. For Spring/Summer 2020 we are doing just that, with camouflage.

Gone are the dappled patterns, and banished are muted greens, in favour of bold colour-blocking in contrasting shades – navy, white, brown and orange.

Camouflage has come a long way from its roots. The new collection hosts a variety of eye-catching printed pieces, including a modern relaxed-fit jacket made of printed ripstop fabric in combination with shiny nylon fabric, sweater knitted with an intarsia technique creating a camouflage pattern and cotton-jersey t-shirt with the iconic fashion statement HB camouflage print on the chest. Completing the picture, leather accessories such as the contemporary backpack and belt bag with allover camouflage print offer signature style to this forward-looking collection. Other highlights include sneakers andchunky-sole trainers in striking colours .

Chinese celebrity & singer, Zhu ZhengTing stars in Camo Capsule campaign for BOSS Menswear.  The campaign film and images show Zhu as an explorer, who is ambitious, driven, and following his own path wherever it leads; the BOSS individual is instantly recognizable, yet never the same.

Discover more:  www.boss.com/camo-story

BOSS 推出全新春夏迷彩系列

今個春夏,BOSS在傳統工藝與俐落剪裁上注入創新圖案元素,推出全新春夏男裝迷彩系列,詮釋活力個性的時尚魅力。

突破傳統迷彩印花的色彩與呈現形式,BOSS春夏迷彩系列採用亮紅、深藍及棕啡的大膽組合配色,令人耳目一新。保持了迷彩的百搭特性,系列的每件單品都彰顯了獨一無二的個人魅力,整體設計在追求卓越工藝的同時兼顧創新與完美的功能性。

標誌性的迷彩印花貫穿整個系列,印花防撕裂(Ripstop)與高科技光感尼龍面料拼接而成的功能性短外套化繁為簡,隨性愜意;以特別嵌花針織技巧打造的迷彩圖案毛衣,亦可修飾身型;印花T 恤採用高級絲光棉,胸前的品牌標誌「HB」 字母結合迷彩紋理,是個性十足的品牌時尚宣言。配飾設計方面,不論是特大雙肩背囊還是輕巧男士側揹包,皆以迷彩印花皮革呈現大膽強烈的風格,休閒運動鞋和厚底跑鞋則令系列更臻完美。

廣告企劃中,中國偶像歌手朱正廷特別演繹此迷彩系列,他彷如一位年輕的探險家,以時裝為鎧甲探索未知旅程。