HUGO BOSS launches “BOSS x Michael Jackson” capsule under its core brand BOSS, this project is supported by a distinctive social media campaign using the hashtag#BOSSxMichaelJackson.
Designed to celebrate the King of Pop on what would have been his 60th birthday, BOSS will release a new edition of the iconic suit that Michael Jackson wore on the cover of his game-changing album, “Thriller”. This new version of the suit will be limited to 100 pieces globally, each one individually numbered. The re-edition picks up the 80s revival and the current retro trend in fashion. The contemporary, slim-fit design references the original suit’s silhouette, fabric and details throughout and is entirely designed and made by expert tailors at the brand’s headquarters in Germany.
Next to a new edition of the iconic Michael Jackson “Thriller” white suit, three unisex T-shirts, each featuring iconic moments in Michael Jackson’s career, round off the capsule, which pays tribute to the pop legend as both an artist and a style icon.