BOY DE CHANEL

“You are unlike anyone else…”
A most beautiful declaration. The words of Boy Capel to Gabrielle Chanel,
ringing with promise: the immense freedom of being no one but oneself,
breaking free of codes and rewriting the rules.
Black and white. Shadow and light. Just as Gabrielle Chanel borrowed
elements from the men’s wardrobe to dress women, CHANEL draws inspiration
from the women’s world to write the vocabulary of a new personal esthetic
for men. Lines, colors, attitudes, gestures… There is no absolutely feminine
or masculine prerequisite: style alone defines the person we wish to be.
By creating BOY DE CHANEL, its first makeup line for men, CHANEL reaffirms
the ever-changing codes of an unchanging vision: beauty is not a matter of
gender; it is a matter of style.