As Brooks Brothers celebrates its bicentennial, the oldest American retailer takes a look back at its history and heritage and revisits those iconic product innovations that have allowed the brand to remain both modern and timeless for the past 200 years.
Summer 2018 collection begins with a softened aspect combining a subdued color palette of vista blue, ivory, stormy grey with sophisticated tones of lavender, frost grey, indigo and navy and warmed up with earth tones from beige to brown to greens. Inspiration for the collection derives from the elegant and chic tropical town of Palm Beach, where one of Brooks Brothers ’first ever branch store locations outside of New York debuted in 1924 and a favorite destination of acclaimed high society photographer, Slim Aarons. Sand, water, and lush palm fronds fill the backgrounds of Aaron’s photographs and are referenced throughout the collection. Similarly, the colors in this collection begin with sandy neutrals paired with white, blues and tropical prints. A navy linen cotton sport coat is paired with a white stripe linen sport shirt and tan cotton chinos; a white Irish linen sport shirt is shown with a tonal palm print; an indigo paisley print chambray sport shirt can be seen with a white cotton chino pant; and a vintage bomber jacket in seersucker is combined with a color block polo and white cotton chino short. Moving further north, summers in New England offer classic Americana style.
Madras and seersucker, originally popularized by Brooks Brothers, are revisited and reflected in a multitude of styles and colors in suiting, sport shirts, patchwork pants and shorts. Madras also inspired a Supima cotton crew in a navy plaid inspired from Brooks Brothers’ archives. This season also sees a re-launch of the iconic button down Fun Shirt – Introduced in the 1970’s, this archival favorite was originally created with leftover fabrics in the factory. The new Fun Shirt is available in combinations of oxford solids and stripes as well as ginghams and the nostalgic candy striped broadcloth- a cult classic among st fashion collectors and customers alike.
Throughout the collection subtle but significant innovations such as lighter construction in suits and novelty sport coats, the addition of stretch to many dress shirts and sportswear attest to Brooks Brothers’ two hundred years of innovation and style.