BYREDO Launches New Hand Care Range – Tulipmania

BYREDO presents Tulipmania, a new scent in the hand range inspired by the historical phenomenon also known as “tulip fever”, a speculative frenzy over tulip bulbs that led to a socio-economic crisis in 17th century Holland. Tulips were introduced into Europe from Turkey shortly after 1550, and the delicately formed, vividly coloured flowers became a popular if costly item.

The demand for differently coloured varieties of tulips soon exceeded the supply, and prices for individual bulbs of rare types began to rise to unwarranted heights. The frenzy mounted because the entire Dutch society of the time were trading bulbs for fantastic prices; even houses and estates were mortgaged. The term “tulip mania” is now often used metaphorically to refer to any large economic bubble when asset prices deviate from intrinsic value.

Although tulips have primarily been priced for their look and not for their smell, BYREDO’s new scent takes up the challenge to redefine the intrinsic value of the tulip’s fragrance. Inspired by the unprecedented degree of abstraction in which the tulip was placed during the Tulip Mania — becoming a mere economic asset — this new scent is an attempt to reconstitute an imaginary smell. With a persistent base note of blonde woods and a flowery transparency accentuated by notes of freesia, this genderless aromatic floral completes the current hand range of Rose, Suede and Vetyver.