BYREDO

Sundazed Embrace the Psychedelic Summer Mood

Adjective: Sundazed. To be seduced by the sun in a state of summer bliss. To bask in the freedom of solar worship, a place where time stands still. A mythical undoing of body and mind in a mid-summer’s daydream. The state of total immersion – an addictive experience for sun-chasers everywhere.

The Sundazed visual campaign photographed by Craig McDean and art directed by M/M Paris depicts the photographer’s daughter Ava Hawk McDean dancing in the shallows of an unknown shore. In a saturated diptych, the Sundazed logo reprises the BYREDO typography in a repetitive gradient effect, reflecting the perfume’s psychedelic summer mood.

 

 

Sundazed Eau de Parfum

HK$1,300 (50ml) / HK$1,850 (100ml)

 

In a psychosomatic journey of free love, Sundazed catapults through sunny top notes of mandarin and Californian lemon to a bold heart of neroli and Arabian jasmine. Like cotton candy, a cascade of white musk injects this citrus scent with the endorphin rush of sugar on skin. Nostalgia and escapism entwine to channel the warmth of an endless summer.

Limited Edition Hair Perfume

HK$580 / 75ml

Limited Edition Hand Cream

HK$350 / 30ml

 
Sundazed Collection is available at Lane Crawford BYREDO counters.

 

AVAILABLE AT

BYREDO ifc Mall Lane Crawford

Podium 3, 8 Finance Street, Central

 

BYREDO Times Square Lane Crawford

1 Matheson Street, Causeway Bay

 

BYREDO Canton Road Lane Crawford

3 Canton Road, Tsim Sha Tsui