Sundazed Embrace the Psychedelic Summer Mood
|Adjective: Sundazed. To be seduced by the sun in a state of summer bliss. To bask in the freedom of solar worship, a place where time stands still. A mythical undoing of body and mind in a mid-summer’s daydream. The state of total immersion – an addictive experience for sun-chasers everywhere.
The Sundazed visual campaign photographed by Craig McDean and art directed by M/M Paris depicts the photographer’s daughter Ava Hawk McDean dancing in the shallows of an unknown shore. In a saturated diptych, the Sundazed logo reprises the BYREDO typography in a repetitive gradient effect, reflecting the perfume’s psychedelic summer mood.
|Sundazed Eau de Parfum
HK$1,300 (50ml) / HK$1,850 (100ml)
In a psychosomatic journey of free love, Sundazed catapults through sunny top notes of mandarin and Californian lemon to a bold heart of neroli and Arabian jasmine. Like cotton candy, a cascade of white musk injects this citrus scent with the endorphin rush of sugar on skin. Nostalgia and escapism entwine to channel the warmth of an endless summer.
Limited Edition Hair Perfume
HK$580 / 75ml
Limited Edition Hand Cream
HK$350 / 30ml
|Sundazed Collection is available at Lane Crawford BYREDO counters.
BYREDO ifc Mall Lane Crawford
Podium 3, 8 Finance Street, Central
BYREDO Times Square Lane Crawford
1 Matheson Street, Causeway Bay
BYREDO Canton Road Lane Crawford
3 Canton Road, Tsim Sha Tsui