Gucci presents six new collections of timepiece and jewellery at Basel 2018. The brand new booth reflects the new contemporary vision of Gucci Creative Director. Materials, colors and visual tools are completely consistent with the new Gucci identity and in full alignment with the flagship stores concept. Visuals appearing on the booth are the ones of the new advertising campaign shot by Colin Dodgson, directed by Chris Simmonds who also directed the fashion campaign.
This year, the brand has extended new members to the two existing timepiece and jewellery collections, focusing on the new launch of automatic watches and three dimensional (3D) hologram watch.
New Automatic Watches
Gucci is enriching its men’s offering with five innovative new 40 mm automatic watches. Two of the new Swiss Made timepieces come with a GMT function, with an additional hour hand in the shape of a snake for tracking time in a second time zone. Showing a high level of craftsmanship, one features a yellow gold PVD case, yellow gold-colored chevron dial, and black alligator cuff, while the other has a steel case, silver-colored guilloché dial, and striking emerald-green alligator cuff. Two further variants have been worked with black leather straps for a powerful yet easy-to-wear look. The first displays a yellow gold PVD case and yellow gold-colored chevron dial, and the second combines a steel case with a silver-colored guilloché dial.
GUCCI EXTENDS THE G-TIMELESS WATCH COLLECTION
Gucci is introducing a new interpretation of a classic watch within the G-Timeless line. Each one blends the look of an easy to wear Swiss Made watch with new House motifs such as the bee, the star, and the heart as index markers. The new additions include two 27mm variants. One shines in pure silver tones with a steel case, silver dial with a silver feline head, and steel bracelet. Offering a mixed metal look, the other combines a steel case and silver dial with a yellow gold feline head and steel and yellow gold PVD bracelet.
Two further 38mm variants inject a vibrant dose of color into the collection, with the snake motif in red, black, and white on a silver dial. A steel case and a steel or steel and yellow gold PVD bracelet finish these new designs. Each timepiece features sapphire crystal with anti-reflective coating inside and is water resistant to 50 meters.
*G-TIMELESS BECOMES THREE-DIMENSIONAL
Gucci is adding a new twist to the G-Timeless watch line with a new 38mm quartz variant. With a bold hologram effect and distinctive mix of materials, this is a unique and innovative watch that catches attention through three-dimensional look.
Both the dial and strap showcase the GG logo as a floating hologram, offering a playful and unexpected interpretation of a classic Gucci motif. Finished with a stainless steel ardillon buckle, the unisex plastic strap is designed to fit all wrist sizes from 150 mm to 192 mm.
On the back of the case is an engraving of the Ouroboros motif, which appears in the House jewelry collection as well. This striking timepiece also features sapphire crystal with antireflective coating inside and is water resistant to 50 meters. With its easy-to-wear combination of black and white tones, this new watch will lend an eye-catching touch to any outfit.