To mark the launch of the Nomad Collection, MCM is profiling a series of young entrepreneurs and creatives who are changing what it means to operate and thrive on a global level. Using the freedom of travel to rewrite the rules, these 21st Century nomads are pioneering new ways of living and working—a lifestyle enabled by MCM’s sleek new range of purpose-built luggage and accessories. Providing them with a global platform, the campaign will launch with two talents from two cities: LA and Berlin.
Ari Taymor with MCM Nomad Collection
The first to be featured in the ongoing campaign is LA chef Ari Taymor, who rose to prominence after his small, no-frills restaurant ALMA was named the Best New Restaurant in America by a leading food magazine. Inspired by years of travel around his native California as well as Denmark and France, he tells us about the inspiration behind his cooking and takes us on a tour around LA and up the coast in an exclusive film.
André Hamann with MCM Nomad Collection
Next up (debuting 1 September 2016) is Berlin- and Bali-based André Hamann. The model, guitarist and co-founder of up-and-coming label Haze and Glory has just opened his first store Berlin, and talks travel, music and style in a special collaboration with cult website Hypebeast. Both talents will appear in articles and short films as part of the campaign, which will continue with other talents in cities around the world.
With innovative features like water resistant zippers, streamlined hardware and thinner, more lightweight technology throughout, the Nomad pieces represent the current pinnacle of MCM’s 40-year journey into luggage and travel accessory development. The black ‘Odeon’ material that forms the core of the collection, for instance, was initially created in the 1980s as a performance material.
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