maje Walk the L. Maje X Absolution

Maje X Absolution 呈獻隨身L Walk唇膏筒

To mark the launch of the L Walk lipstick holder, Maje have partnered with renowned organic beauty company Absolution.
Upon purchasing an L Walk, Maje customers will receive the famed, talked about repairing Balm as a gift.

Maje與知名有機美妝品牌Absolution合作攜手呈獻L Walk唇膏筒
Maje顧客凡購買L Walk更可免費獲贈人氣修護潤唇膏乙支

In previous years, people spent their time digging around in the bottom of their bags trying to find their lipstick. Or forgetting it.

Luckily now its 2020, and today all you have to do is put your L Walk lipstick holder around your neck.
The case is made from black croc-leather case and has a small chain and make’s new double M monogram.  Urban, elegant and brilliantly simple.

從前,我們經常要翻尋手袋深處尋找唇膏,又或忘記了唇膏的存在。

幸好在2020女士只要將L Walk唇膏筒掛於頸上,便能解決煩惱。
唇膏筒以黑色鱷魚皮製成,配以精緻鏈帶和全新的雙M字標誌,時尚優雅,簡約實用。

And since 2020 has only just begun now is the time for making resolutions. Which is why Maje has decided collaborate with Absolution,
to make your life easier and to make sure that no L-Walk holder leaves a Maje store without an eco-friendly balm to go with it.

新一年亦是訂下新年目標的時刻。因此,Maje決定與Absolution合作,
令顧客的生活變得更美好,並確保Maje專門店售出的每個L Walk唇膏筒,均附帶一支環保天然的潤唇膏。

Available in store and at www.maje.com
於專門店及www.maje.com.hk有售

BOSS New Camouflage Capsule

When it comes to style, it’s important to take risks – but this doesn’t always mean reinventing the wheel. Simply finding a different angle or trying a new approach can open up a world of possibilities. For Spring/Summer 2020 we are doing just that, with camouflage.

Gone are the dappled patterns, and banished are muted greens, in favour of bold colour-blocking in contrasting shades – navy, white, brown and orange.

Camouflage has come a long way from its roots. The new collection hosts a variety of eye-catching printed pieces, including a modern relaxed-fit jacket made of printed ripstop fabric in combination with shiny nylon fabric, sweater knitted with an intarsia technique creating a camouflage pattern and cotton-jersey t-shirt with the iconic fashion statement HB camouflage print on the chest. Completing the picture, leather accessories such as the contemporary backpack and belt bag with allover camouflage print offer signature style to this forward-looking collection. Other highlights include sneakers andchunky-sole trainers in striking colours .

Chinese celebrity & singer, Zhu ZhengTing stars in Camo Capsule campaign for BOSS Menswear.  The campaign film and images show Zhu as an explorer, who is ambitious, driven, and following his own path wherever it leads; the BOSS individual is instantly recognizable, yet never the same.

Discover more:  www.boss.com/camo-story

BOSS 推出全新春夏迷彩系列

今個春夏,BOSS在傳統工藝與俐落剪裁上注入創新圖案元素,推出全新春夏男裝迷彩系列,詮釋活力個性的時尚魅力。

突破傳統迷彩印花的色彩與呈現形式,BOSS春夏迷彩系列採用亮紅、深藍及棕啡的大膽組合配色,令人耳目一新。保持了迷彩的百搭特性,系列的每件單品都彰顯了獨一無二的個人魅力,整體設計在追求卓越工藝的同時兼顧創新與完美的功能性。

標誌性的迷彩印花貫穿整個系列,印花防撕裂(Ripstop)與高科技光感尼龍面料拼接而成的功能性短外套化繁為簡,隨性愜意;以特別嵌花針織技巧打造的迷彩圖案毛衣,亦可修飾身型;印花T 恤採用高級絲光棉,胸前的品牌標誌「HB」 字母結合迷彩紋理,是個性十足的品牌時尚宣言。配飾設計方面,不論是特大雙肩背囊還是輕巧男士側揹包,皆以迷彩印花皮革呈現大膽強烈的風格,休閒運動鞋和厚底跑鞋則令系列更臻完美。

廣告企劃中,中國偶像歌手朱正廷特別演繹此迷彩系列,他彷如一位年輕的探險家,以時裝為鎧甲探索未知旅程。

 

PORTS 1961 LAUNCHES NEW SS20 BAG COLLECTION  

The PORTS 1961 new Spring bag collection amplifies the house’s new style point of view. Led by Artistic Director Karl Templer, alongside the PORTS 1961 design team, the collection starts from a subverted 70s bourgeois artistic elegance, forever style that’s inspired by that decade’s style icons.

The bags take a ‘double-sided’ approach, fusing two familiar bag forms to make one, each with a double-sided or ‘bag in bag’ aspect, maximising utility in a joyful, playful way.

From maxi shoppers to mini jewelled bags, a strong colour palette, beautiful detailing, luxurious materials, and function focused design elevate each style, turning them into indispensable day to day items.

Classic leathers come in a heritage inspired palette of Bordeaux, forest green, and creamy white, a tribute to the palette of choice of the 70s. Smaller shapes come in bold mustard yellow, coral red and blush pink. Like a kaleidoscope of colour, the PORTS 1961 handbags also call on expert craft for intricately embroidered oversized shoppers, depicting beautiful landscapes and dreamlike scenes found on the ready-to-wear collection prints, and expertly hand painted edges on select silhouettes.

Juxtaposition is the conceptual framework through which the range comes to life: soft fabrics like calf leather are paired with textured croc prints, and 3-D embroidery work adorns cotton canvas, creating contrasting surfaces.

Colourful chunky resin straps are sympathetic to the label’s new jewellery collection and include a specially designed brass metal push lock.

 

The PORTS 1961 SS20 handbag collections will be available from end of March 2020 online at www.Ports1961.com or in PORTS 1961 stores globally.

Stella McCartney

Stella McCartney Reveals Phase 2 of the Summer 2020 Ad Campaign

“Fashion doesn’t have to sacrifice style for sustainability.” Stella McCartney

Stella McCartney reveals the second phase of the brand’s Summer 2020 campaign, celebrating the power of plants. An extension of the campaign that launched in January 2020, it continues the journey of plant to product – highlighting the process taken to create the Summer 2020 collection and the plant-based fabrics used.

 

Shot in one of the brand’s long-time factory partners, Brunello, the campaign features activist and friend of the brand Amber Valletta and model Achenrin Madit giving a behind-the-scenes, access-all-areas look into the creation of the new Summer 2020 collection – its most sustainable collection to date, with over 75% of the fabrics used being sustainable. The factory setting highlights the need for a sustainable and traceable supply chain. Adding a humorous spin, the campaign features cameos from the factory’s workers adorned with the latest Summer 2020 accessories providing a glimpse into the world of Stella McCartney.

 

Stella McCartney has worked with the factory since 2001, and they are a key supplier of organic cotton and sustainable viscose fabrics for the brand. 90% of the cotton in the Summer 2020 collection is organic, and all of the tailoring and knitwear is made from sustainable materials including recycled polyester, sustainable viscose, organic cotton and responsible, traceable wool.

 

Continuing the brand’s commitment to being vegetarian since day one, the campaign features new hero bag styles made with vegetarian Eco Alter Nappa and Alter Nappa. Eco Alter Nappa is PVC free and made with a recycled polyester backing derived from plastic waste. The Eco Alter Nappa has a coating made with more than 50% vegetable oil, which is a natural, renewable resource and does not come from food sources. The eyewear is created using bio-acetate coming from wood pulp fibres, a natural material, and is phthalate-free and biodegradable.

Phase 2 of the Stella McCartney Summer 2020 campaign will feature as a digital campaign.

 

Fear of God exclusively for Ermenegildo Zegna

A new grammar of style. A dialogue between Alessandro Sartori and Jerry Lorenzo

Ermenegildo Zegna and Fear of God join forces and from the spontaneous dialogue between Alessandro Sartori and Jerry Lorenzo a new grammar of style is born: a complete collection.


The desire to collaborate on a common project was triggered between the artistic director of Ermenegildo Zegna, global leader in luxury menswear, and the founder of Fear of God, which was born within the Californian subculture environment and has become a symbol of the new American luxury. With the objective of identifying and following a new path of masculine elegance that is also wearable for women, the frank and authentic conversation between two apparently distant worlds defines an immediate and contemporary wardrobe. A new vocabulary that proposes aesthetic canons that are as free from pre-built models and gender paradigms as possible.


The excellence of Ermenegildo Zegna’s sartorial take and the sophisticated leisurewear of Fear of God blend naturally, mixing and merging, reinventing silhouettes and proportions in a continuous cross-reference between Milan/Los Angeles and back. A previously unexplored line, made of materials that unveil unexpected interpretations, rigorously rooted in the highest quality. A synthesis of two identities that is reconfirmed through the stylized Zegna logo, written using the font that distinguishes Fear of God.

“The collection speaks to our audience just as it does Jerry Lorenzo’s, but we believe it can also appeal to a new client, thanks to the mix of Zegna’s impeccable tailoring and Fear of God’s concept of laid-back luxury. We have worked with great balance, without our ego’s ever surpassing one another, to create a unique new wardrobe. A perfect synthesis of our two souls: clothes to wear at any time of the day in order to feel good. And this is only the beginning, as our conversation has just begun,” explains Alessandro Sartori.

“This collaboration is based on mutual respect. When you meet someone for the first time, you immediately understand how far you can go. With Alessandro we understood each other from the very first moment, and this collection naturally evolved from our conversation. I design menswear but I always keep a woman in mind; I really love the way women wear men’s clothing. I have always been fascinated by Ermenegildo Zegna clothing and this collaboration provides my clients with the opportunity to experience tailoring stitched with freedom, which I think Zegna customers will also enjoy,” affirms Jerry Lorenzo.


The collection is a total look: suits whose jackets lose their revers and where the pockets slide along the sides, coats designed with the absolute comfort of a one size fits all concept and made from the finest natural fabrics, a super lightweight suede shirt-jacket and black leather bomber, both featuring an embossed Zegna logo. Jeans share the same casual attitude as accessories, among which western ankle boots and long woven

Hong Kong & Macau Store Information
IFC Shop 2050-2053, IFC Mall, Central +852 2295 0828
Times Square Lane Crawford 1st Floor, Lane Crawford, Causeway Bay +852 2506 3317
Peking Road G06, 1 Peking Road, Tsim Sha Tsui +852 3417 3088
Elements Shop 2024, Elements, 1 Austin Road West, Tsim Sha Tsui +852 2805 4212
HKIA 6E157 Level 6 East Hall, Terminal 1, Hong Kong Int’l Airport +852 2261 2707
Wynn Macau Shop No. 17, Wynn Macau, Rua Cidade de Sintra, Macau +853 2878 7733
One Central Shop No. 39-42, One Central Shopping Mall, Macau +853 2875 2718
Galaxy Macau Resort Shop G087, Galaxy Macau Resort, Cotai, Macau +853 2882 5698
Macau Studio City L01-1007-1009, Studio City, Taipa +853 2885 2599
Wynn Palace Shop 16, Wynn Palace, Cotai, Macau +853 2877 6287
Four Seasons Shop 2801, Shoppes at Four Seasons, Cotai Strip®, Macau +853 2821 6001

REDEFINED MINIMALIST SS20

極簡主義 重新定義 2020年春夏季

Pedder Red introduces a “Redefined Minimalist” direction for Spring Summer 2020, inspired by the confident juxtapositions of sophisticated simplicity and relaxed statement style.

Pedder Red 2020年春夏系列將極簡主義重新定義,以精緻簡約和休閒舒適並重的風格設計。

Simple and Sparkling

簡約閃耀

Clean lines and modern silhouettes are subtly uplifted with zirconium dazzle and glittery embellishments.

以簡單俐落的線條作鞋款設計,配上耀眼動人的鋯石作點綴,巧妙地把簡約與奢華結合。

Fair and Square

復古方頭

Whether it’s reimagined in slides, sandals or kitten heels, the square-toed shoe trend is best mastered when the look is both chic and effortless.

無論是平底鞋、涼鞋還是粗跟鞋均採用懷舊風格的方頭設計,外型簡約而優雅摩登。

Sandal Style

涼鞋風格

From the luxuriously styled “thong heel” to the “strappy sandal”, the simplicity of “barely there” slip-on footwear is guaranteed to make an eye-catching statement this summer.

從高貴的斗零踭到休閒的搭帶涼鞋,極簡設計使人穿上顯得格外性感,今個夏天必定會引人注目。

Fits like a glove

時尚休閒

The modern woman’s “glove shoe” — epitomizing pragmatic function and luxe-leather form — continues its street dominance in all forms, including the flat shoe, loafer and mid-heel pump.

復古風仍然熾熱,採用高級皮革的“glove shoe”實用與時尚兼備,並繼續以各種款式於街頭時尚佔據舉足輕重的地位,包括平底鞋、樂福鞋和高跟鞋。

Full Transparency

透明熱潮

Clear vinyl straps and transparent rubber soles celebrate abstract minimalism and futuristic chic in sleek flat, heeled and sneaker styles.

光滑全透明的鞋面和透明橡膠鞋底設計以平底鞋、高跟鞋和運動鞋呈現,打造出極簡主義與未來感集於一身的風格。

Pedder Red Stores:

www.pedderred.com

Shop 2345, Harbour City, Tsim Sha Tsui                    2118-0130

Shop D03A, 1/F, Queensway Plaza, Admiralty           2118-2017

 

 

Porsche x BOSS Spring/Summer 2020 Collection

Porsche and BOSS: two iconic German companies united by a commitment to design, innovation, precision, and quality. Spring/Summer 2020 sees the launch of the latest capsule collection of BOSS clothing and shoes inspired by Porsche’s car designs.

The collection is supported by a campaign starring former Australian racing driver Mark Webber.

Future technology and innovative hybrids underscore this season’s designs. Functionality is always at the fore, and sophisticated design informs every piece.

Precise shapes, subtle textures, and a new greyblue tone emphasize these qualities across 12 items of clothing and shoes.

Cutlines inspired by the silhouette and details of Porsche cars are found in the seams and inserts on the jersey sweater and polo, casual shirt, leather jacket, and tailoring.

The insistence on quality and performance is seen in the innovative workmanship of the outerwear, the hybrid wool and nylon construction of the knitted jacket, luxurious Italian cloths across the collection, and fine nubuck leather used for the driver’s jacket.

Functional highlights include the three-in-one bomber jacket with a padded reversible and removable inner vest, and a lightweight suit with stretch lining tailored in a fabric that regulates temperature and resists wrinkles.

Both the sneakers and formal shoes echo the aerodynamic shapes.

全新 Porsche x BOSS 2020 春夏系列

著名德國品牌BOSS及保時捷一直秉持完美設計、創新技術、精準工藝與非凡品質的共同理念。2020年春夏,雙方繼續攜手推出啟發自保時捷汽車設計的聯乘系列,並由前澳洲賽車手Mark Webber再次演繹全新系列廣告企劃。

系列融合未來科技與創新元素,強調功能性及匠心設計﹔透過精準的廓形、低調細緻的質感以及全新灰藍色調,完美呈現於全部12款服飾與鞋履單品上。

整體剪裁線條靈感來自保時捷汽車的輪廓和細節,在衛衣、Polo衫、休閒襯衫、皮革外套及西裝的縫線和襯裡中得以體現。品牌對品質和性能的堅持處處可見:創新工藝外套設計、糅合羊毛及尼龍兩種物料的針織外套、貫穿系列單品的意大利面料及高級磨砂皮革精製的賽車風格短外套。

富功能性的單品包括備有雙面設計及可拆式夾層背心的三合一棒球外套 ,而輕巧的西裝則選用具溫度調節及防皺的彈性襯裡面料,休閒運動鞋及正裝皮鞋亦參照空氣動力原理打造。

American Vintage Spring Summer 2020

Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film. In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history.

Trailing close behind Lily Taieb, Devon Ross and Étienne de Testa… The wanderings of these three new faces reflect their style. Between the RIGOROUS Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance.

The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand.

 

WOMEN’S AND MENSWEAR INSPIRED BY CALIFORNIA

Spring/summer 2020 brings irresistible adventure for The Kooples, drawing us into a Californian world of festivals, beach parties and hot LA nights, with saturated colours and the thrum of a neverending vacation. The couple is back at the heart of the brand, with men and women looking as seductive together as they do apart.

Picture The Kooples woman on a white-sand beach, watching day turn to evening among the shadows of the palm trees. Her colour of the season is an assertive red, and her silhouette is nipped-in and unapologetically feminine.

She has moments of feeling wild and bohemian, with dark prints and natural colours presenting an edgy take on the summer of love. Elsewhere, her inner romantic comes to the fore, with Victorian ruffles, voluptuous florals and sensual lace. In the Kooples Sport collection, she turns to the familiar pop aesthetic of the 1990s, ready for trouble in low-slung sweatpants, oversized hoodies and chunky white sneakers.

The Kooples man is captivated by the California music scene, coming alive in the buzz of a crowd at sunset. He is rebellious, unfettered and unafraid to make a statement. By day he wanders the stalls at Pasadena’s Rose Bowl Flea Market, soaking up surfer iconography, retro eagle prints and rock-inspired embroideries. In The Kooples Sport line, he leans into the world of basketball, with high-energy logos and flashes of neon.

This season, both he and The Kooples woman are dressed to conjure the spirit of those nights when everything is possible.

 

THE KOOPLES 2020 春夏系列

以加州風情演繹全新男女裝系列

 

The Kooples 2020春夏系列為我們帶來一場無法抗拒的探險旅程,將我們帶到充滿加州風情的節日慶典,參與沙灘派對和火熱的LA之夜,完全投入在這趟五光十色的悠長假期。品牌核心的「情侣」概念也再度回歸,讓情侶共聚或獨處時都擁有獨特風格,時刻散發迷人魅力。

 

穿上 The Kooples 的她踏在潔白幼滑的沙灘上,站在隨風搖擺的棕櫚樹下,望著天色墜入晚霞。她身上鮮艷的紅色服裝,在充滿熱島風情的景色下顯得輕柔嬝娜,女性魅力盡顯無遺。

 

THE KOOPLES女裝系列,深色圖案與自然色系的配搭流露出初夏之戀的感覺,並帶有點點狂野及不羇的波希米亞風格。隨著飄逸的波浪花邊、性感的花卉圖案及蕾絲細節,為造型加入一絲絲浪漫氣息。全新的 The Kooples 女裝運動系列汲取90 年代的經典潮流美學元素,以寬鬆的低浪運動褲、oversized 連帽衛衣及厚底白波鞋展現潮流個性的穿搭。

 

THE KOOPLES男士系列,因加州的音樂氣氛而令人着迷。穿 上The Kooples 的他身處加州音樂節,伴著日落紅霞與人群陶醉在音樂氛圍中,他反叛、不受束縛,無畏無懼。白天時分,他穿上印有沖浪及復古老鷹圖案,並搭配搖滾刺繡印花的休閒裝,在Rose Bowl Flea Market 內閒逛。The Kooples 男裝運動系列,以顯眼的標誌和奪目的螢光色調,演繹了籃球世界內活力四射的魅力。

 

The Kooples 2020春夏男女系列,喚醒潛藏的搖滾精神。

MAJE SS20 Advertising Campaign – #MajeDoesMemes

What’s fun, digital and gets millions of views in a few hours?
Clue #1: Maje has used them for its Spring-Summer 2020 campaign.
Clue #2: And this time, it’s not selfies with dogs.

有甚麼東西有趣好玩、風靡網絡,又能在短短數小時內獲得數百萬點擊率?
提示#1:Maje在2020年春夏宣傳廣告中用到這種東西。
提示#2:這次沒有與小狗自拍。

Answer: memes. #MajeDoesMemes

Everybody knows what a meme is.

But let’s explain it a little anyway, at least for anyone who has spent the last 5 years living the virtuous life of a hermit in the desert!

Meme: An off-beat image + some text = a playful way to express one’s creativity on just about any topic under the sun.

Easy to create, easy to share, easy to re-invent, memes can spread like wildre on the Web.

They are participatory, open to everyone, viral and above all totally modern: basically, they are our new pop culture.

So, after watching them take over our screens, we figured we’d get in on the action too.

答案: memes. #MajeDoesMemes

人人都知道meme是甚麼,但我們還是要解釋一下,以免過去五年在沙漠隱居的人摸不著頭腦。

Meme:一幅奪目的圖片 + 一些文字 = 幽默地就任何主題發揮創意的方式。

Meme容易創作和分享,也容易進行二次創作,因而 能在網絡火速爆紅。

Meme讓所有人也能參與創作,不但大受歡迎,更緊貼時代,可謂全新的流行文化。

因此,在見證過meme在網絡上掀起的熱潮 後,Maje決定也要參與其中。

Well, let’s be honest, we weren’t alone either.

We’d spotted the Vogue Turfu (@vogueturfu) memes, and liked them.

A dry humour that was totally Parisian, sharp punchlines and fashionable photos.

Memes about work, flirting, or ones dealing with light-hearted issues such as the first day of the sales and hair removal!

We asked Vogue Turfu to join us in coming up with memes based on the visuals from our Spring-Summer 2020 campaign.

And also, whether they would be willing to join us in organising a big meme contest on our Instagram account,

the #majememechallenge. They said OK, no problem, when do we start?

坦白說,並非只有我們欣賞meme。

我們看到Vogue Turfu (@vogueturfu)的meme,非常喜歡他們充滿巴黎特色的幽默、 尖刻的標題和時尚的照片,

內容大多涉及工作、調情或輕鬆的題材,例如減價的第一天和脫毛!

於是,我們邀請Vogue Turfu按照Maje 2020年春夏宣傳廣告的照 片創作不同的meme,同時希望他們一同策劃在Instagram舉行的 大型meme創作比賽#majememechallenge。他們答道:「無問題,何時開始?」

Hang on a minute, guys:

before we get started, we’d still like to do a big photo shoot. It’s our thing, and more importantly, we love it.

So, off we went to the Beaugrenelle district in Paris, last October.

Tim Elkaïm behind the camera, Fernanda Ly, Faith Lynch and Mag Cysewska out front.

City atmosphere, free spirits, bodies in motion: everyone had a great time on bikes, skateboards, scooters, escalators and fountains. Ice creams, bags, laughter, a tennis court, heart-shaped glasses: mission accomplished.

等一下,在開始前,我們仍然想拍一些宣傳照片,這是我們的傳統,而且我們非常享受當中的過程。

於是,我們在去年10月前往巴黎的Beaugrenelle區。

宣傳廣告由Tim Elkaïm掌鏡,Fernanda LyFaith LynchMag Cysewska 則擔任模特兒。

城市氣息、自由精神、動感的人:單車、滑板、滑板車、扶手電梯和噴泉為大家帶來美好的時光,

加上雪糕、手袋、歡笑、網球場和心形眼鏡,最終順利完成拍攝工作。

After our partnership with Vogue Turfu, we developed a taste for collaborating, which will last the whole season.

Absolution, Jump and 24 Bottles have teamed up with us on the SS20 collection to provide eco-friendly goodies for our customers.

Thanks to them, eco-friendly cosmetics, bike rides and pretty reusable alternatives to plastic bottles will feature this season.

In summary: memes, collaborative ventures, a contest, sharing, a collection, goodies,

Paris and a touch of humour – that’s what #MajeDoesMemes is all about.

Are you in?

與Vogue Turfu聯手後,我們便愛上合作,並會在新一季與不同單位合作。

AbsolutionJump24 Bottles將會與Maje合作打造2020年春夏系列,為顧客帶來愛護地球的產品。

在他們的積極參與下,新系列將會推出環保化妝品、單車體驗和代替膠樽的精緻可重用水瓶。

總括而言,#MajeDoesMemes的重點是meme、合力創作、比賽、分享、 系列、出色設計、

巴黎和一點幽默感。

你想加入嗎?