Furla Fall Winter 2020 Advertising Campaign

The new Furla Autumn Winter advertising campaign features Greta Ferro, a young Italian actress and model, chosen for her fresh and timeless elegance. Visuals are characterised by skillful color contrasts and signed by the photographer Giampaolo Sgura, under the creative direction of Magnus Berger.

The campaign’s theme is about a love story told through the exchange of postcards, in the context of a city bar. The correspondence leads back to the old courtship, which soon turns out to be a game full of sensuality and humor.

Each image evokes that peaceful moment of sipping a good cup of coffee, at the mercy of beautiful thoughts. It’s a special instant, which over time allows an appreciation of an all-Italian ritual gesture, built of balance and taste. The shots have a strong suggestive power that refers to tradition, a detail of life which even for an object like the bag becomes an integral part of the scene.

The Autumn Winter 2020 collection is represented by some of the iconic Furla creations, which for the occasion are presented in a renewed look. Objects with clean lines that express a modernity provided by the value of tradition and high craftsmanship. Not a simple accessory, but an extension of the wearer’s character.

Postcards illustrated by the artist Cecilia Carlstedt, who chose the Furla Metropolis and Furla 1927 bags as subjects, depicted under the historic arches of Milan and Bologna, underline the narrative of the story. A clear reference to the two cities closely links with the history of the brand.

Photography and fashion illustration therefore come together in a neo-romantic tale celebrating Italian design. Through creativity and craftsmanship, the story almost creates a real arch, capable of connecting the past to the future – which has always been Furla’s leitmotif.

Credits

Creative Director: Magnus Berger

Photographer: Giampaolo Sgura

Stylist: Sissy Vian

Models: Greta Ferro, Lu Tao, Andrea Quaranta

PortsPURE FW20 Environmentally Friendly Collection

PortsPURE PRESENTS 2020 FALL WINTER

ENVIRONMENTALLY FRIENDLY COLLECTION

For the Fall/Winter season, PortsPURE moves into a bright future with a collection geared towards sustainability and environmental responsibility. A continuing theme with PortsPURE and its consciousness of the environmental cost of fashion, the new collection strives to create a new language for fashion that is both stylish, perfect for the cooling temperatures, full of character, yet also eco-friendly and sustainable.

The 2020 Fall Winter Collection brings together a combination of tops, accessories and pants, which all uniquely see the extensive use of environmentally-friendly materials in their design and manufacture – PortsPURE ‘s signature style forging forwards into bold new world of eco-friendly fabrics. A Woven Denim Top uses a unique process that combines viscose Ecovero worsted yarn – derived from trees using only sustainable production processes – with continuous twisted rayon warp yarn to produce a silky yet stylish drape-effect finished piece. A Knit Jersey is matched with the lightweight and flowing top, passing GRS certification to produce a streamlined, sleek, and seamlessly eco-friendly piece that uses 40% recycled polyester and recycled fiber.

Denim and woven pants appear in this collection, with the former emphasizing the elasticity on the weft of the twill-dyed fabric. Handsome and silhouetted, the wool-like, machine-washable material of the pants are made of a special polyester fiber that has been treated to give the daringly new interpretation of traditional punk tartan full elasticity and wrinkle resistance. In a similar twist, the woven pants are the culmination of a sustainable development concept, composed mostly of TENCEL yarn and characterized by the material’s signature softness and natural luster. Ideal for sensitive skin, the woven pants bring supreme comfort without any expense to the environment, their contemporary look and sophisticated finish a signature of PortsPURE ‘s creative mastery.

The accessories of the 2020 Fall Winter Collection see new innovation towards environmentally friendly design codes, with a bag utilizing a new fiber interwoven non-lint anti-velvet fabric which achieves excellent breathability and lightness. With an exceptional eye towards its ethos of environmental sustainability, PortsPURE also emphasizes the use of recyclable raw materials, creating a chic new cap whose softness, thermal insulation and lightness belies its recycled origins – a testament to the dedication and achievement of PortsPURE’s craftsman and designers.

In the new 2020 Fall Winter Collection, PortsPURE demonstrates its keen understanding of sustainable fashion and puts its ideals into exquisite practice. Through incredible innovation and its signature contemporary flair, PortsPURE continues its quest to safeguard the precious beauty of the earth; to reduce the burden of human consumption on the planet; and to create a new story for modern fashion that is truly sustainable, and for all.

PortsPURE 2020秋冬系列著眼於可持續發展以及對環境的責任,這也是品牌一直以來的理念,以及對時尚環境成本的意識覺醒。品牌藉着此全新系列致力於為時尚創立新定義,在保持PortsPURE的獨有設計個性的同時,也確保生態環境可持續發展。

 

2020年秋冬系列囊括了上衣、配飾及褲子的時尚配搭,它們在設計和製造過程中均採用環保材料,如此極具PortsPURE的標誌性風格正帶領潮流邁入環保物料的新世界。系列中的梭織牛仔布上衣採用獨特的工藝,把僅使用可持續的木材資源進行纖維生產的EcoVero精紡毛線與人造長絲交織結合,製成輕薄、具柔軟手感及懸垂效果的緞面織料。另外,針織衫與輕盈上衣皆通過GRS認證(紡織服裝全球回收標準),使用40%的再生聚酯和再生纖維生產出絲滑舒適的時尚環保單品。

牛仔布和梭織長褲絕對是日常必備的穿搭。前者強調斜紋織布的彈性,具羊毛手感的牛仔布採用特殊的聚酯纖維製成,配搭棉纖維使衣物富有彈力和抗皺性。而梭織長褲則是可持續發展概念的最佳代表作,由TENCEL紗線物料製作,極具柔軟度及自然光澤感。同時,品牌也採用EcoVero® Viscose by Lenzing的環保纖維,褲子光滑的棉質與普通合成纖維的粗糙及化學成份相比下,更適合敏感性皮膚,猶如融入人體般舒適,帶來與別不同的穿著體驗。由此可見PortsPURE由生產過程到挑選物料,均展現出品牌對可持續發展時尚的決心。

品牌的2020秋冬系列配飾也在環保設計方面取得新突破,印花手袋採用了一種長短纖維交織而成的不起毛防絨布料,此布料具備出色的透氣性、防水性和輕便性。另外,PortsPURE採用可循環再造的原材料,打造出柔軟、輕便及保暖的時尚別緻的帽子,不但具環保意義,同時印證品牌的工匠和設計師在環保理念中的高瞻遠矚與成就。

PortsPURE全新2020秋冬系列展示品牌對可持續發展時裝的理解,並將之付諸實踐。品牌致力於保護地球的珍貴環境,透過不斷創新及探索,著眼於創造能與人類及生態環境共享的服飾,務求減輕對地球的負擔,為現代可持續發展的時裝樹立新里程碑。

NEW ERA x HAVAIANAS COLLABORATION

Capturing the vibrant fun and colorful energy of summer, New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — and Havaianas present their exciting NEW ERA x HAVAIANAS “STEP INTO JOY” collaboration.

為捉緊充滿能量與動感的夏日,從1920年開始引領時尚生活潮流的美國帽牌巨人New Era 與巴西著名拖鞋品牌HAVAIANAS推出 “STEP INTO JOY”聯乘系列。

Targeting fans of both iconic lifestyle brands, two styles of New Era’s popular headwear silhouettes — the adjustable mesh TRUCKER and a reversible BUCKET — are paired with Havaianas’ Brazilian-made flip-flop sandals, in two fresh designs with a Tropicana-meets-street-style aesthetic. Each piece in the collaboration features co-branded logos.

是次聯乘系列絕對為兩個著名休閒時尚品牌的粉絲而設,每款產品都均有兩大品牌的標誌。New Era細選舒適透氣的網狀TRUCKER和創新設計的雙面BUCKET與巴西製造的Havaianas人字拖鞋配搭,起了承上啟下的作用,將熱帶風情與街頭風格展現得淋漓盡致。

The “Step Into Joy” summer campaign, that also pays tribute to New Era’s 100th anniversary this year, features two contemporary Brazilian artists, Bruno Menon (@brunomenon) and Patricia Leda (@sublinhando). The duo co-created street-style sticker-sheet graphics that make up the collaboration’s two key visuals.

今個夏日的聯乘企劃”Step into Joy”連同兩位巴西當代藝術家Bruno Menon(@brunomenon)和Patricia Leda(@sublinhando)合作設計各式各樣充滿色彩和街頭元素的插畫圖案,營造視覺引導,提升了視覺的衝擊,同時亦向New Era成立100週年而致敬。

PRICE: HKD 299-399

DIOR PRESENTS CELEBRITIES WITH THEIR DIOR BOBBY BAG

Designed for Fall 2020 by Maria Grazia Chiuri, the Dior Bobby, a flap bag with soft and feminine lines, possesses an easy and assertive elegance. An undeniable must-have, this new icon was immediately adopted by numerous influencers and celebrities Chiara Ferragni, Cocomi, Natalia Vodianova, Bruna Tenorio, Camila Queiroz, Iza, Marina Ruy Barbosa, Yuko Araki, Suzy Bae, Jisoo and AngelaBaby. Enhancing each look with its graphic curves, and adorned with ‘CD’ initials, this essential expresses more than ever the contemporary essence of the Dior allure.

xVessel G.O.P Capsule Collection by Vanness Wu

吳建豪主理品牌 xVESSEL球鞋作品

Other streetwear labels riff on vintage sneaker design: VanNess Wu strips it down to the bone.

Since founding xVessel in 2018, the Taiwanese-American singer/actor turned designer has become an anatomist of street style. The label’s G.O.P. shoe line earned a commission from Yohji Yamamoto for SS20, and its directional aesthetics make it easy to see why.

The G.O.P. hits a grunge note with its distressed uppers, slashed and re-stitched into sections and fraying at the hems. But the eye-popping deconstruction happens at the midsole. Stacked layers with contrast stripe are displaced and cut away in sections – creating a disrupted line and visual interference that verges on trippy. At the midpoint, the layers are stripped all the way back to expose the cork footbed.

Cushioning for a smooth ride. Aesthetics designed for double-takes.

Four-shoe capsule (HK$1,890) in black and white – on JOYCE NOW

正當其他街頭服飾品牌不斷為運動鞋配上復古設計,相反Vanness Wu將其運動鞋抽走復古設計。

自2018年創立xVessel以來,這位美籍台湾歌手/演員躍身成為一位解剖街頭風格的的設計師。

G.O.P.鞋款的設計美學,於SS20獲得了山本耀司(Yohji Yamamoto)的青睞,與G.O.P.鞋款推出聯乘鞋款。

G.O.P.鞋款的設計用上仿舊鞋面增加玩味,而鞋邊被割開又重新縫接而成。最令人意想不到的是,鞋的中間部份利用堆疊與對比條紋,創造一視覺迷幻。在中間的位置,層層的軟木被剝開,露出軟木鞋底。

包含美學設計及平穩舒適的雙重欣賞。

xVessel四鞋款 (HK$1,890) 各有黑白色供選擇在JOYCE NOW發售。

 

 

Hermès’ Swimwear Collection 2020

 

NEW FALL 2020 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGNS

Michael Kors is pleased to announce the release of new Fall 2020 ad campaigns for MICHAEL Michael Kors and Michael Kors Mens, shot by Mikael Jansson and starring Bella Hadid, Luke Maehlmann, Kendall Harrison and Salomon Diaz.

The new MICHAEL Michael Kors campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic MICHAEL Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery.

“The campaign channels the ultimate in rock star glamour,” says Michael Kors. “The laid-back cool, the attitude and the star power.”

MICHAEL Michael Kors Fall 2020 ready to wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with oversized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather.

Michael Kors Mens exudes sophistication for a life on the go, featuring Salomon Diaz in suede outerwear and Signature logo accessories with a sport-luxe stripe. With a sharp focus on stylish and functional Signature bags, the Mens campaign gives a nod to the always on the road Michael Kors Man.

The global campaigns will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

新一季的廣告延續MICHAEL KORS品牌精髓的Jet Set風格理念,同時融入時尚前衛的搖滾元素。廣告採用一系列經典搖滾明星剪影,通過Jansson的鏡頭,可以看到Bella這位風雲人物正離開演唱會會場,身邊圍繞著雀躍不已的粉絲們。她身背MICHAEL Michael Kors一系列標誌性手袋:全新衍縫SoHo鏈條手袋、拼接款Carmen手提袋和以飾釘點綴的Mercer Gallery手提袋,跟樂隊成員在公路上愜意閒逛,流露出一派隨性的態度,呈現時尚與搖滾的精彩火花,完美演繹70年代波希米亞風格。

設計師Michael Kors表示:熱情與狂野是搖滾音樂的魅力所在,今季廣告突出了搖滾明星隨性颯爽的酷勁以及個性滿滿的時尚態度。

MICHAEL Michael Kors 2020秋季系列服飾,利用佩斯利印花及裝飾,搭配奢華的人造皮革、麂皮及牛仔,打造搶眼造型,率性不羈與活力靈動相互交融,展現今季系列自由奔放的態度;在配飾方面,廣告中的Oversized個性太陽眼鏡、麂皮靴及拼接手袋,更顯系列的休閒魅力。

MICHAEL KORS男士2020秋季系列著重刻畫在忙碌的生活中依舊保持精緻的時尚態度,Salomon Diaz身穿麂皮毛領外套,搭配飾有MK Signature Logo的奢華條紋配飾,魅力盡顯。該男士系列廣告的重點在於兼具時尚性與實用性的Signature手袋上,向步履不停的MICHAEL KORS男士們致敬。

2020秋季系列廣告已於8月正式發佈,平面廣告也將於秋季全球發佈,同時還將通過電子媒體平台、社交媒體平台和戶外媒體進行推廣與宣傳。

BOSS With Love BOSS 2020

At this extraordinary time when expression of love is particularly needed, BOSS encourages everybody to make a brave confession of love. Heart-shaped elements have featured extensively in illustrations by Justin Teodoro, who created the Love On series during the COVID-19 pandemic to convey love and positivity on social media. The red heart pattern he specially painted for BOSS and the Qixi Festival statement graphic: BOSS WITH LOVE will be the themes of this collection.

BOSS Chinese Valentine’s Day Capsule Collection includes a range of unisex ready-to-wear garments, accessories and men’s underwear and sports socks. The garments are designed in unisex fit, with the unique heart pattern and BOSS WITH LOVE illustration presented in velvet appliques to show an amazing 3D effect. Combined lightness with style, the men’s backpack and women’s mini backpack are made of nylon with leather details, and the distinctive red D-shaped metal ring can be paired with BOSS’ heart-shaped leather baggage tags and charms. The classic white leather sneakers with a stamped red logo can be complemented with white shoelaces or red ones that symbolize love.

The BOSS Qixi Capsule Collection will be officially launched on August 3rd at selected BOSS stores in Hong Kong and Macau.

PUMA’s Spring/Summer 2020 eyewear collection

From the court to the streets: PUMA’s Spring/Summer 2020 eyewear collection
Sports company PUMA is taking the court to the streets with its Spring/Summer 2020 eyewear collection, which features improved technical details, conceived to maximize the wearer’s freedom of movement on the pitch, in the gym and in everyday life.

Offering Active and Sportstyle themes for sunglasses, the collection stands out with acid colors such as yellow and orange, as featured in the seasonal campaign starring athletes Alica Schmidt and Gianmarco Tamberi. We see her wearing a high impact mask with logoed lenses and temples, while he’s captured with a 90s-inflected navigator frame drenched in a bright orange hue that is anything but conventional.

從球場到街頭:PUMA 2020年春夏眼鏡系列

著名運動品牌PUMA從運動場走到時尚街頭,在2020年春夏眼鏡系列中融入經改良的高科技細節,讓時尚一族在球場、健身室以至日常生活中也能揮灑自如。

品牌帶來Active及Sportstyle太陽眼鏡及光學眼鏡系列,並選用黃色和橙色等亮麗鮮色。從季度廣告硬照中可見,PUMA邀請了運動員Alica Schmidt及Gianmarco Tamberi分別演釋了於鏡片及鏡臂均印有品牌標誌的高效眼罩型太陽眼鏡及九十年代注塑橙色機師型太陽眼鏡,破格前衛。

 

SS21 Phlegethon Mens’

PHLEGETHON IS ONE OF THE RIVERS IN THE INFERNO DESCRIBED IN DANTE’S DIVINE COMEDY, NOT QUITE THE CENTER OF HELL BUT ON THE WAY THERE.
ROMANTICIZING DOOM HAS ALWAYS BEEN AN ADOLESCENT MOOD BUT IT’S A CLASSIC WAY TO CONFRONT FEAR AND INSTABILITY — HOPE FOR THE BEST BUT PLAN FOR THE WORST.
MY LAST FALL RUNWAY SHOULDER FREAK OUT WASN’T ABOUT POWER, IT WAS ABOUT DEFIANCE — DEFIANCE IN THE FACE OF THREAT. THOSE SHOULDERS REAPPEAR IN THIS SPRING COLLECTION ON COATS AND JKTS WITH THE SLEEVES RIPPED OFF, LEAVING A RAW ARMHOLE WITH REMNANTS OF WHITE LININGS AS A RIOT CORSAGE.
BLACK GRAIN DE POUDRE TAILORING IS TRACED WITH WHITE STITCHED LEVEL LINES — SINGLE DECISIVE LINES TO SUGGEST ORDER AND REASON; AND GEOMETRIC SATIN CIPHERS HAVE BEEN INLAYED INTO LAPELS.
TRAPUNTO SHOULDER PATCHES ARE THE INFLUENCE OF MY LARRY LEGASPI RESEARCH WHILE COMPILING A BOOK ON HIM RELEASED LAST YEAR. THESE PATCHES ARE APPLIQUED IN PERGAMENA LEATHER FROM MOTTA ALFREDO — THE LEATHER USED FOR OUR FIRST ITALIAN-PRODUCED COLLECTION 18 YEARS AGO.
MOST OF THE LEATHERS USED IN THIS COLLECTION ARE DOUBLE-FACED WITH MINIMAL, UNLINED CONSTRUCTION, INCLUDING A 0.8MM THICK NEAPOLITAN-PRODUCED JUICY DOUBLE-FACED LEATHER WE CALL DOUBLE BUTTER.
WE DID A NEAPOLITAN GELATO DÉGRADÉ PRINT ON CHIFFON AND CRÊPE, EXTENDING IT TO KNITS. THESE KNITS DOUBLE UP, PEEL UP AND DOWN LIKE A BANANA, COVERING OR EXPOSING AT WILL.
A GROUP OF KNITS AND SWIMWEAR HAS BEEN DEVELOPED FROM THE MEMBRANE T-SHIRTS OF OUR SPRING SUMMER 18 ‘DIRT’ COLLECTION AND ANOTHER KNIT STORY OF MESH TANKS ORIGINATES FROM THE MASKS USED IN FW12 ‘MOUNTAIN’.
JKTS AND SHORTS ARE PRESENTED IN STRETCH DENIM SURFACED WITH PAILLETTES CUSTOM MADE FOR US FROM RECYCLED PLASTIC.
RECYCLED PLASTIC IS ALSO USED IN OUR SHOES AND RAINCOATS. THERE IS SOME DEBATE IN OUR STUDIO WHETHER THE USE OF RECYCLED PLASTIC GLORIFIES USING A TOXIC MATERIAL THAT THERE ARE OTHER OPTIONS FOR — OR — FINDING A WAY TO REUSE SOMETHING THAT ALREADY EXISTS…
TO COUNTERBALANCE THE HEFT OF OUR SHOULDERS, WE INTRODUCE A BOZO BALLAST BOOT SHAPE WITH OUR BAUHAUS ZIPPED CARGO POCKET.
OWENSCORP FRANCE7 BIS OF HIS SONG ‘PUSSY MONEY WEED’.
「Phlegethon」是意大利中世紀詩人但丁(Dante)所寫的《神曲》(Divine Comedy)中,地獄裡其中一條河流。河流並非地獄中心,但距離亦不遠。
把厄運浪漫化一向是年少的情懷,但亦是面對恐懼與不安的一種慣常心態──期待最好的來臨同時亦作最懷的打算。
我上個秋季於台上展示誇張的肩膀剪裁並不是權力的象徵,而是拒絕屈服的態度──面對威脅時絕不妥協。那些肩膀剪裁重現於今個春季系列的大褸及外套上,被扯掉了的袖口露出殘破的白襯裡,成為混亂不羈的袖口裝飾。
採用黑色羊毛絨的西裝剪裁以白色平衡針線刻劃──單一有力的線條井然有序;幾何的綢緞被悄悄地繡在翻領裡。
肩膀上夾棉補丁的創作靈感,是啟發自上年發佈關於Larry Legaspi書藉期間,我做資料彙集時所得到的。這些補丁採用由意大利皮革生產商Motta Alfredo所生產的Pargamena皮革造成──我們18年前第一個於意大利製造的系列也是用了這種皮革。
這個系列中使用的皮革結構簡約,以雙面及無襯裡為主,當中包括一種厚0.8毫米、於拿坡利製造的雙面皮革,我們稱之為「double butter」。
我們在雪紡和縐紗上印了一個拿坡利雪糕的三色圖案,並把這圖案申延至針織衣上。而這些針織衣可雙層穿著、捲上或捲落,就像香蕉般,可隨意遮蔽或暴露出來。
今個系列的針織及泳裝啟發自2018年夏季「DIRT」系列中的Membrane T恤。另一款縷空針織背心設計靈感則來自2012年秋冬季「MOUNTAIN」系列中所使用的面具。
外套及短褲採用彈性牛仔布,綴上特別為我們以回收塑膠定製以成的閃片。
鞋履及雨衣亦以回收塑膠製成。我們的工作室裡曾經討論過使用回收塑膠這議題。當可以其他物料代替回收塑膠時,究竟使用回收塑膠會否反而歌頒了有害物質?或使用回收塑膠只是純粹把已存在的物料循環再用?
而為了平衡肩膀設計的重量,我們今季引入了笨重的厚底靴款,靴身有包豪斯式(Bauhaus)的工作拉鍊袋。