HUGO partnership with Liam Payne

HUGO has announced Liam Payne as its global brand ambassador, a partnership that will see him become the face of an exclusive new capsule and the brand’s bodywear.

This summer will see the talent star in his first campaign for the brand, lensed by iconic fashion photographers Mert & Marcus.

 

“I knew if I wanted to do something in fashion it should be with HUGO,” says the singer-songwriter. “They design clothes that guys like me want to wear. Fashion started out as a hobby for me, but I’m loving being part of the creative process.”

 

The German brand has also collaborated with Liam on an exclusive ‘HUGO x Liam Payne capsule’, inspired by the singer’s personal style. The capsule is due to be revealed for the first time during July’s Berlin Fashion Week, with a concert and presentation. The pieces will be available to buy immediately after the event. Later this year, Liam will appear as the new face of HUGO Bodywear in a campaign conceived to embody the confidence that the singer represents. This is the first partnership of its kind for HUGO, a brand whose DNA is closely linked to popular culture – especially music.

Ports 1961 Spring/ Summer Collection Highlight

Plaid and abstract collages bring out a free and colourful spring summer season

This season, Ports 1961 is inspired by creativity itself. Garments follow utilitarian lines while plaid patterns and collages created from personal photographs decorate shirts and trousers.  These playful garments are made with light fabrics including bonded linens and cotton, and are finished with fringe and tassels creating a modern aesthetic. The motifs are highlighted in vibrant shades to bring out the long-awaited summer days.

 

 

Jimmy Choo: Pre Fall 2019 Victoria Song Street Snap

A Journey in Style: BOSS x Mark Chao Luxury Travel Collection

HUGO BOSS is pleased to presents its first BOSS x Mark Chao “Luxury Travel “ Limited Capsule Collection, featuring a special collaboration with Mark Chao, the BOSS ‘Man of Today’ Ambassador for Greater China.

The Collection includes six styles with eight items in total conceived and designed by Ingo Wilts, Chief Brand Officer of HUGO BOSS and Mark Chao, will be available at online and in selected BOSS Stores, as well as via a WeChat Mini Program, starting from April 12.

The collection comprises the signature Stretch Tailoring suit and travel trench coat, as well as shirt, tie, polo shirt and signature T-shirts. The travel suit in this capsule collection is crafted in virgin wool with a natural stretch for premium comfort, breathable and crease-resistant. Slim-cut trousers complete this streamlined ensemble.

The idea is to offer high-level comfort with a minimal packing, so that travelers can treasure every minute and experience every pleasure. The pleasures of travel, says Mark, “can be a fragment in your journey, or a memory that becomes most valuable to you.”

The palette is dominated by navy blue, one of Mark Chao’s favorite colors, and highlighted with turquoise. Each item bears the unique signature of BOSS x Mark Chao.

COACH Spring/Summer 2019

INTRODUCING THE REXY CAPSULE COLLECTION

Rexy the T-Rex — the fearless leader of the Coach mascots — makes a special appearance for Spring/Summer 2019 at the Coach Rexy Capsule pop-up in Hong Kong, at the Mira Place, Tsim Sha Tsui, from April 17 to May 5. Coach fans and fashion lovers can join in the Rexy fun by playing the special mini-game to win a prize (see below).

Making her first appearance for Coach in the Fall 2015 women’s collection, Rexy has evolved her roar and style over the past few years — and is today celebrated for her free-spirited approach to life and always-up-for-anything attitude (especially a road trip!). Today, Rexy has become an iconic, much-loved staple in the Coach sporty-luxe aesthetic.

The Rexy S/S19 Capsule is a unisex collection of luxurious must-haves, including bags and leather goods, ready-to-wear fashion, footwear and accessories — all finished with a mini Rexy charm. Designed with Rexy’s wit, Coach’s timeless sophistication

 

and authentic approach to modern style, the capsule offers easy mix-and-match items for men and women.

REXY HONG KONG POP-UP GAME

To add to the charm and fun, the Hong Kong Rexy pop-up will feature a “Find Rexy!” mini-game, where shoppers can — after logging online and finding three on a map — look for the final one on-site and take a photo with her. After uploading the snap onto Facebook and/or Instagram with #RexyTheCoachDino and #CoachNY, store staff will reward you with an exclusive gift* (*only while supplies last).

Coach S/S19 Rexy Capsule pop-up: G/F Lobby, Mira Place 1, Tsim Sha Tsui

Dates: April 17 to May 5, 2019; open daily, 10am-10pm

“Find Rexy!”mini-site – http://coachfindrexy.com/

Bella Hadid wears Malone Souliers in New York City

Style: Blaire Boots

Colour: Red/Midnight/Black & Ice/Slate/Yellow

 

Joyce : Marni SS19

 SPRING /SUMMER 2019 PRE-COLLECTION

 Gentle subversion. 

Looking at reality through a filter, in pursuit of extreme beauty. Decadence and romanticism as tools to establish rebellious rules.

MAIN COLLECTION

 

-Ancient Greece marble, at will

-White painter’s canvas, in rolls

-Deboned meat of Doric columns, in abundance

-Caramelized magnanimity

-Flambé ferocity

-Whims, in sheets

-Sliced esotericism

-Sharp angles

-Live tempera

-Oxymorons, quantum sufficit

MARNI STORE
216 LANDMARK, Central (2845-7632)

 

Dior Men Summer 19 The Perforated Cannage Men’S Bags Line Press Assets

For Summer 2019, Dior presents the Perforated Cannage men’s bags line, featuring the Cannage pattern, an iconic House code introduced by the founding couturier, now transformed by Kim Jones into a men’s bags line, epitomizing the unique savoir-faire of the house in making leather goods.

 

Hermès SS19 Women’s Scarf

Ports 1961

Ports 1961, the celebrated Canadian fashion brand, turns shoelaces into a statement sneaker with the Lace42. To celebrate the launch of the new additions to the Lace42 collection, Ports 1961 opened pop-up stores in New World Tower in Hong Kong starting from 8 April, 2019 to 2 May 2019, and in Pedder on Scotts in Singapore starting from 18 April, 2019 to 17 May 2019.