American Vintage Spring Summer 2020

Once again, photographer Julia Champeau immortalises the spring/summer 2020 collection on film. In the streets of a Mediterranean city, she captures for just a moment this luminous, unique, urban atmosphere, steeped in history.

Trailing close behind Lily Taieb, Devon Ross and Étienne de Testa… The wanderings of these three new faces reflect their style. Between the RIGOROUS Bauhaus architecture and the warm softness of sunbeams. First and foremost, in this singular encounter between past and present, the friends represent a moment like the anti-heroes of a Larry Clark film, draped in nonchalance.

The oversized shapes and 90s sportswear take their inspirations in the past to tell stories of the present. The freedom to wear anything. Girl or boy, depending on your mood. The outfits match and mismatch. There are no more rules. It’s a state of mind. Omnipresent, cotton enwraps bodies and enhances movements. Denim, gabardine, poplin. Striding forward in canvas sneakers on the pavement or in the sand.

 

WOMEN’S AND MENSWEAR INSPIRED BY CALIFORNIA

Spring/summer 2020 brings irresistible adventure for The Kooples, drawing us into a Californian world of festivals, beach parties and hot LA nights, with saturated colours and the thrum of a neverending vacation. The couple is back at the heart of the brand, with men and women looking as seductive together as they do apart.

Picture The Kooples woman on a white-sand beach, watching day turn to evening among the shadows of the palm trees. Her colour of the season is an assertive red, and her silhouette is nipped-in and unapologetically feminine.

She has moments of feeling wild and bohemian, with dark prints and natural colours presenting an edgy take on the summer of love. Elsewhere, her inner romantic comes to the fore, with Victorian ruffles, voluptuous florals and sensual lace. In the Kooples Sport collection, she turns to the familiar pop aesthetic of the 1990s, ready for trouble in low-slung sweatpants, oversized hoodies and chunky white sneakers.

The Kooples man is captivated by the California music scene, coming alive in the buzz of a crowd at sunset. He is rebellious, unfettered and unafraid to make a statement. By day he wanders the stalls at Pasadena’s Rose Bowl Flea Market, soaking up surfer iconography, retro eagle prints and rock-inspired embroideries. In The Kooples Sport line, he leans into the world of basketball, with high-energy logos and flashes of neon.

This season, both he and The Kooples woman are dressed to conjure the spirit of those nights when everything is possible.

 

THE KOOPLES 2020 春夏系列

以加州風情演繹全新男女裝系列

 

The Kooples 2020春夏系列為我們帶來一場無法抗拒的探險旅程,將我們帶到充滿加州風情的節日慶典,參與沙灘派對和火熱的LA之夜,完全投入在這趟五光十色的悠長假期。品牌核心的「情侣」概念也再度回歸,讓情侶共聚或獨處時都擁有獨特風格,時刻散發迷人魅力。

 

穿上 The Kooples 的她踏在潔白幼滑的沙灘上,站在隨風搖擺的棕櫚樹下,望著天色墜入晚霞。她身上鮮艷的紅色服裝,在充滿熱島風情的景色下顯得輕柔嬝娜,女性魅力盡顯無遺。

 

THE KOOPLES女裝系列,深色圖案與自然色系的配搭流露出初夏之戀的感覺,並帶有點點狂野及不羇的波希米亞風格。隨著飄逸的波浪花邊、性感的花卉圖案及蕾絲細節,為造型加入一絲絲浪漫氣息。全新的 The Kooples 女裝運動系列汲取90 年代的經典潮流美學元素,以寬鬆的低浪運動褲、oversized 連帽衛衣及厚底白波鞋展現潮流個性的穿搭。

 

THE KOOPLES男士系列,因加州的音樂氣氛而令人着迷。穿 上The Kooples 的他身處加州音樂節,伴著日落紅霞與人群陶醉在音樂氛圍中,他反叛、不受束縛,無畏無懼。白天時分,他穿上印有沖浪及復古老鷹圖案,並搭配搖滾刺繡印花的休閒裝,在Rose Bowl Flea Market 內閒逛。The Kooples 男裝運動系列,以顯眼的標誌和奪目的螢光色調,演繹了籃球世界內活力四射的魅力。

 

The Kooples 2020春夏男女系列,喚醒潛藏的搖滾精神。

MAJE SS20 Advertising Campaign – #MajeDoesMemes

What’s fun, digital and gets millions of views in a few hours?
Clue #1: Maje has used them for its Spring-Summer 2020 campaign.
Clue #2: And this time, it’s not selfies with dogs.

有甚麼東西有趣好玩、風靡網絡,又能在短短數小時內獲得數百萬點擊率?
提示#1:Maje在2020年春夏宣傳廣告中用到這種東西。
提示#2:這次沒有與小狗自拍。

Answer: memes. #MajeDoesMemes

Everybody knows what a meme is.

But let’s explain it a little anyway, at least for anyone who has spent the last 5 years living the virtuous life of a hermit in the desert!

Meme: An off-beat image + some text = a playful way to express one’s creativity on just about any topic under the sun.

Easy to create, easy to share, easy to re-invent, memes can spread like wildre on the Web.

They are participatory, open to everyone, viral and above all totally modern: basically, they are our new pop culture.

So, after watching them take over our screens, we figured we’d get in on the action too.

答案: memes. #MajeDoesMemes

人人都知道meme是甚麼,但我們還是要解釋一下,以免過去五年在沙漠隱居的人摸不著頭腦。

Meme:一幅奪目的圖片 + 一些文字 = 幽默地就任何主題發揮創意的方式。

Meme容易創作和分享,也容易進行二次創作,因而 能在網絡火速爆紅。

Meme讓所有人也能參與創作,不但大受歡迎,更緊貼時代,可謂全新的流行文化。

因此,在見證過meme在網絡上掀起的熱潮 後,Maje決定也要參與其中。

Well, let’s be honest, we weren’t alone either.

We’d spotted the Vogue Turfu (@vogueturfu) memes, and liked them.

A dry humour that was totally Parisian, sharp punchlines and fashionable photos.

Memes about work, flirting, or ones dealing with light-hearted issues such as the first day of the sales and hair removal!

We asked Vogue Turfu to join us in coming up with memes based on the visuals from our Spring-Summer 2020 campaign.

And also, whether they would be willing to join us in organising a big meme contest on our Instagram account,

the #majememechallenge. They said OK, no problem, when do we start?

坦白說,並非只有我們欣賞meme。

我們看到Vogue Turfu (@vogueturfu)的meme,非常喜歡他們充滿巴黎特色的幽默、 尖刻的標題和時尚的照片,

內容大多涉及工作、調情或輕鬆的題材,例如減價的第一天和脫毛!

於是,我們邀請Vogue Turfu按照Maje 2020年春夏宣傳廣告的照 片創作不同的meme,同時希望他們一同策劃在Instagram舉行的 大型meme創作比賽#majememechallenge。他們答道:「無問題,何時開始?」

Hang on a minute, guys:

before we get started, we’d still like to do a big photo shoot. It’s our thing, and more importantly, we love it.

So, off we went to the Beaugrenelle district in Paris, last October.

Tim Elkaïm behind the camera, Fernanda Ly, Faith Lynch and Mag Cysewska out front.

City atmosphere, free spirits, bodies in motion: everyone had a great time on bikes, skateboards, scooters, escalators and fountains. Ice creams, bags, laughter, a tennis court, heart-shaped glasses: mission accomplished.

等一下,在開始前,我們仍然想拍一些宣傳照片,這是我們的傳統,而且我們非常享受當中的過程。

於是,我們在去年10月前往巴黎的Beaugrenelle區。

宣傳廣告由Tim Elkaïm掌鏡,Fernanda LyFaith LynchMag Cysewska 則擔任模特兒。

城市氣息、自由精神、動感的人:單車、滑板、滑板車、扶手電梯和噴泉為大家帶來美好的時光,

加上雪糕、手袋、歡笑、網球場和心形眼鏡,最終順利完成拍攝工作。

After our partnership with Vogue Turfu, we developed a taste for collaborating, which will last the whole season.

Absolution, Jump and 24 Bottles have teamed up with us on the SS20 collection to provide eco-friendly goodies for our customers.

Thanks to them, eco-friendly cosmetics, bike rides and pretty reusable alternatives to plastic bottles will feature this season.

In summary: memes, collaborative ventures, a contest, sharing, a collection, goodies,

Paris and a touch of humour – that’s what #MajeDoesMemes is all about.

Are you in?

與Vogue Turfu聯手後,我們便愛上合作,並會在新一季與不同單位合作。

AbsolutionJump24 Bottles將會與Maje合作打造2020年春夏系列,為顧客帶來愛護地球的產品。

在他們的積極參與下,新系列將會推出環保化妝品、單車體驗和代替膠樽的精緻可重用水瓶。

總括而言,#MajeDoesMemes的重點是meme、合力創作、比賽、分享、 系列、出色設計、

巴黎和一點幽默感。

你想加入嗎?

 

alice + olivia Spring 2020 collection

Overall inspiration & themes

The collection is inspired by the modern women’s wardrobe, and mixing the modernity of tailoring and suiting with a fun freshness of bohemian inspiration.

Themes, trends, and silhouettes

This delivery takes on a fresh perspective with a focus on solids and chic color block dressing – design intent is to mix and match bold solids within the delivery and with the solids that flow from the deliveries that follow. Beautiful engineered prints and classic A+O florals are perfect for spring sensibility Grounding solids that anchor each delivery – wild pink, monarch, mint, olive, tan and cream in February

Dior Winter 2020-2021 Men’s Collection

– Grooming Backstage by Peter Philips

FOR THE NEW WINTER 2020-2021 MEN’S COLLECTION BY DIOR DESIGNED BY KIM JONES AS A TRIBUTE TO JUDY BLAME, PETER PHILIPS MADE EYES THE FOCAL POINT BY TRANSFORMING AN EVERYDAY OBJECT INTO AN ACCESSORY, WHICH WAS A SIGNATURE OF THE ICONIC LONDON ARTIST.
@diormakeup
@peterphilipsmakeup

PETER PHILIPS FIRST DESCRIBES A NATURAL GROOMING LOOK: “FOR PERFECTLY PREPARED SKIN, I FOLLOWED THE ENTIRE DIOR HOMME DERMO SYSTEM ROUTINE BY APPLYING THE SOOTHING AFTER-SHAVE LOTION FOLLOWED BY THE INVIGORATING MOISTURIZING EMULSION, THE PORE CONTROL PERFECTING ESSENCE AND THEN THE ANTI-FATIGUE FIRMING EYE SERUM.”

HE CONTINUES: “FOR A NATURAL, CLEAN, FLAWLESS FACE I USED DIOR BACKSTAGE FACE & BODY PRIMER, WHICH SMOOTHS AND BLURS IMPERFECTIONS AND THEN, DEPENDING ON SKIN TONE, I CHOSE THE APPROPRIATE SHADE OF DIOR BACKSTAGE FACE & BODY FOUNDATION. I USED THE NEW DIOR FOREVER SKIN CORRECT CONCEALER FOR TOUCH-UPS AND I FINISHED UP WITH A FEW LIGHT DABS OF FLASH LUMINIZER.”

NEXT PETER PHILIPS DESCRIBES “EYES THAT WERE THE STRONG POINT OF THE LOOK. HAVING STRUCTURED THE EYEBROWS WITH DIORSHOW BROW STYLER AND DIORSHOW PUMP ’N’ BROW, I GLUED A SMALL SILVER PRESS STUD AT THE INNER CORNER OF THE EYES, OR IN THE MIDDLE OF THE LOWER EYELID, IN LINE WITH THE PUPIL, RIGHT AT THE LASH LINE. BY DOING THIS I WANTED TO CREATE A FOCAL POINT FOR LIGHT ON THE EYES, AND PAY TRIBUTE TO JUDY BLAME, WHO RECYCLED EVERYDAY OBJECTS SO BRILLIANTLY.

Credit/Mentions:

Winter 2020-2021 Men’s Collection by Dior, Dior Show Backstage

Dior Make-up created and styled by Peter Philips

Photography: Vanni Bassetti for Christian Dior Parfums
When using these photos on instagram or social media, thanks to credit : Makeup by @diormakeup @peterphilipsmakeup

For the Winter 2020 season, Z Zegna

Winter 2020

“Personality and individuality”

For the Winter 2020 season, Z Zegna embraces a spontaneous, instinctive style approach where iconic, statement pieces are designed to be easily mixed and matched. The overall look is fresh, intuitive, distinctive and unique. Breaking new grounds in the development of highly performative materials, while remaining rooted in its effortless elegant and polished aesthetic, Z Zegna plays with the concept of hybridization.

Embarking on an innovative, forward-thinking oxymoronic journey, Zegna Artistic Director Alessandro Sartori combines advanced technology and tailoring sophistication to create a modern, charming wardrobe where outstanding functionality goes hand in hand with a refined aesthetic sensibility.

Playing with multiple layers, customized materials with a tech soul are mixed with sartorial, warm textures. New generation of jersey fabrics conveying a soft, light look reveal jacquard and printed surfaces with a classic wool aspect. The result is a range of both sporty and utterly polished designs, showing impeccable yet relaxed and uncomplicated silhouettes, worked in a palette of warm tones of rust and coral red matched with neutrals, vivid touches of yellow cedar and intense blue shades.

In keeping with the Ermenegildo Zegna Group’s longtime commitment to the sustainable cause, Zegna expands its #UseTheExisting range to Z Zegna, featuring garments crafted from recycled fibers, both natural and artificial – sometimes hybridized to guarantee extreme functionality and an innovative look. The brand also introduces alternative sustainable paddings, highly warm and lightweight.

Tailoring gets a versatile, energized twist. Silhouettes, also crafted in Z Zegna’s iconic TECHMERINO WASH&GO anti-crease merino wool, are deconstructed yet precise. Single breasted jackets cut in more fitted shapes are juxtaposed to a bit looser and elongated 1 ½ breasted designs paired with relaxed pleated pants for a modern, soft sartorial look. While fascinating light effects are conveyed through the audacious combinations of shiny, mat and iridescent surfaces, a cool bleached finishing is obtained on denim, which is treated with low- impact laser techniques and ozone washings.

The collection’s overall sense of experimental cross-pollination is enhanced by the accessories range, including a new hybrid footwear style, matching the functionality and lightness of a sneaker with the timeless appeal of a classic Derby shoe.

The Z Zegna Winter 2020 collection is unveiled with a special installation at the brand’s headquarters during Milan Fashion Week. “After six seasons of exciting presentations at Pitti Uomo in Florence, we wanted to bring the Z Zegna line back home, also as a tribute to Milan’s outstanding role in the men’s fashion arena,” says Alessandro Sartori.

TIMBERLAND x WOOD WOOD CAPSULE COLLECTION

Timberland joined forces with Copenhagen based lifestyle brand Wood Wood (W.W.) in a 12-piece collection this Spring Summer 2020. Co-founders Karl-Oskar Olsen and Brian SS Jensen grew up with graffiti and street culture in the 1990s, combining Underground with High End fashion to result in their signature Contemporary Streetwear.

Together with the Urban Jungle vibe of Timberland, this publication is a visual exploration of the idea of Cooperation Across Borders – a concept that pays tribute to those who seek new experiences outside of their boundaries. To commend the collaboration, you go on an adventurous journey across Eastern Europe as captured by photographer Sarah Stenfeldt. In this earthy monochromatic collection, you can find functional pieces such as Raincoat Jacket, Fleece Jacket, Hoodie Sweat, Crew Sweat, Tee, 2in1 Hike Pant and 3 styles of footwear.

Timberland x Wood Wood will be released on January 11, 2020 in Harvey Nichols, hbx.com and Shine. 

TIMBERLAND 2020 春夏系列

TIMBERLAND WOOD WOOD 聯乘企劃

“COOPERATION ACROSS BORDERS”

美國休閒戶外品牌Timberland於2020春夏季旋即與丹麥時尚名所Wood Wood釋出首次的聯乘企劃,這個駐紮於哥本哈根由Karl-Oskar Olsen及Brain SS Jensen主理,推崇並結合地下 (Underground)與高端 (High-end) 元素而創出獨特美學的品牌,以「COOPERATION ACROSS BORDERS」理念而設計完整服飾及鞋履系列,同時帶您走進六個不同國度,感受遊歷之美。

Timberland x Wood Wood聯乘的目的不止是致敬或者發掘彼此的差異,而Wood Wood更在乎的是雙方能夠擁著相遇、分享和創造的意願去合作;連結著Timberland的匠心工藝,企劃帶來簡單色系、設計卻富功能性的完整膠囊系列,並釋出一系列充滿當代元素的聯乘單品──共12款服裝如Raincoat Jacket, Fleece Jacket, Hoodie Sweat, Crew Sweat, Tee款和2in1 Hike Pant及3款鞋履等。

Timberland x Wood Wood聯乘系列將於 1月11日登陸Harvey Nichols, hbx.com及 Shine。    

 

Salvatore Ferragamo – My Vara Campaign

Ferragamo opens up a new chapter in the #FollowVara project, launched to celebrate the 40th anniversary of the iconic shoe created by Fiamma Ferragamo, daughter of founder Salvatore.

Ferragamo開啟#FollowVara企劃新篇章,慶祝品牌創始人Salvatore之女Fiamma Ferragamo構思設計的品牌標誌性鞋履誕生40周年。

 

My Vara is an innovative personalisation project, which will be available from November in 25 selected boutiques around the world. Clients will now be able to add their own personal touch to an emblematic house icon – available in lipstick, bon bon (pink) and black – by customizing the signature hardware with a choice of letters and two special ornaments of a heart and a star.

My Vara是一個頗具創意的個性化定制企劃,將於11月在全球25個指定精品店推出。顧客可以在品牌的經典單品上留下屬於自己的個性印記,用字母以及特別的心形和星形飾件來創製專屬的個性化飾件,有唇膏紅、粉紅色和黑色三種顏色可供選擇。

Since its creation, Vara has not only become the single best-selling model in the history of Salvatore Ferragamo but has also set the standard for young women with a modern, dynamic lifestyle: a shoe that meets the ever-changing needs of daily life, while fulfilling the desire for an exclusive, versatile accessory.

自面世以來,Vara一直是Salvatore Ferragamo史上最為暢銷的鞋履,不僅能滿足時刻變化的生活所需,還是一件別具一格、靈活百搭的配件單品,為時尚現代、充滿活力的年輕女性樹立了一種標準。

My Vara will be accompanied by a digital communication programme on the website, www.ferragamo.com, and on social media, forming the second chapter of the web campaign launched this summer. Central to this new chapter are three exceptional ambassadors: models Cara Taylor, Hiandra Martinez and Soo Joo Park, the three stars of the ad campaign for the Signorina Ribelle fragrance, who join the established cast of women united in celebration of Vara.

Ferragamo將在官網www.ferragamo.com和社交媒體上啟動My Vara專屬數碼宣傳活動,旨在打造今夏網上廣告宣傳的第二波高潮。此次宣傳活動將聚焦於三位卓越大使:模特Cara Taylor、Hiandra Martinez和Soo Joo Park,這三位聲名顯赫的女明星曾參與品牌Signorina Ribelle香水廣告片的拍攝,她們為慶祝Vara誕生紀念日再次匯聚一堂。

Lee X Coca-Cola Special Fashion Collection

Celebrating a connection that stretches back more than 80 years, Coca-Cola® and Lee Jeans are launching a new fashion collaboration, inspired by the official Coca-Cola Bottler uniforms which Lee created in the 1930’s.

This collection is being supported by an integrated campaign that will run across Asia Pacific. Themed “Real Buddies”, the campaign is a salute to the long and lasting friendship between two brands that have an authentic connection. The work takes a refreshingly retro approach to fashion advertising that defies category conventions. Inspired by vintage Coca-Cola and Lee Jeans posters from the 1940’s and 1950’s, the campaign features modern day moments captured using vintage illustration techniques instead of fashion photography. Titled “Real Buddies Since 1930”, the four painted images evoke the classic nature of the two brands, showing moments between buddies that reflect the close nature of Coca-Colaand Lee’s relationship. Each of the four images is a classic homage to their shared cultural
history, showing iconic moments of friendship – girlfriends dancing in front of their  townhouse at a block party, riding down Ocean Drive in sunny L.A. with a BFF, an idyllic afternoon at the county fair, and creating shared memories with a group of friends at a music festival. While the images have an authentically vintage vibe to them, hidden elements in each scene hint that this is not some lost moment from long ago, but a timeless moment that could be happening now.

The integrated campaign includes print, event, in-store, social, digital, and public relations. In a surprising twist, these vintage visuals were brought to life to create video content, giving their old-world charm a modern interpretation that echoes Lee’s long history of innovation and reinvention. Social activations and content celebrate real world “Real Buddies”, drawing people into the story. These are supported by on-ground events such as flash mobs featuring Coke® X Lee Bottlers reminiscent of the original 1930’s bottlers, challenging friends on the street to demonstrate their “Real Buddiness”.

Lee will open a pop-store store at Kiosk 107B & C , 1/F, Mira Place, Tsim Sha Tsui on 4th
January 2020 together with the launch of the marketing campaign.

Shanghai Tang Appoints BINGQIANG XU As Chief Shoe Designer A Playful Take on Modern Chinese Chic

徐秉強加入上海灘擔任首席鞋履設計師玩轉中式創意時尚設計

Shanghai Tang is delighted to announce the appointment of acclaimed Chinese designer BING XU as the brand’s Chief Shoe Designer. He will join hands with Shanghai Tang’s Creative Director Victoria Tang-Owen to create a range of contemporary and cutting-edge footwear designs inspired by Chinese cultural heritage and aesthetics as well as the brand’s deep rooted “Created by Chinese” ethos.

上海灘歡迎中國設計師BING XU加入並擔任品牌首席鞋履設計師,其將與上海灘創意總監鄧愛嘉攜手推出一系列融匯中西的創新之作,以根植於中國文化的「中國創造」精神,多元新銳的創意設計,向世界展現蘊含中國文化底蘊的東方時尚美學。

“I am honoured to be the Chief Shoe Designer of Shanghai Tang. I believe contemporary Chinese culture is the soul of the brand. I hope to combine and highlight this unique brand aesthetic with designs created for a modern lifestyle in forthcoming collection,” says Bing Xu.

BING XU對此表示道:「很榮幸成為上海灘的首席鞋履設計師。我認為上海灘的『當代中國文化精神』是品牌的靈魂,需要與摩登生活時尚互為呼應,我希望將兩者相結合,並在系列作品中得以呈現。」

Being a sought-after Chinese designer in recent years, Bing Xu graduated from the Fashion Institute of Technology, New York in 2011 and Polimoda in Florence. He founded his luxury footwear label Bing Xu in 2013 and started to present his collection independently in Milan in 2017. The brand is frequently featured in fashion and lifestyle magazines including GQ, Vogue, Harper’s Bazaar and Xu actively works as Style Contributor to New York Times’ T Magazine and Wallpaper magazine in China. His work has been showcased by GQ for two seasons running at London Fashion Week.

 

BING XU,作為近年全球炙手可熱的中國設計師,2011年畢業於紐約FIT時裝學院及佛羅倫斯柏麗慕達時裝學院,2013年創立的同名潮鞋品牌備受時尚及生活雜誌如《GQ》 《Vogue》《時尚芭莎》的推崇。他同時亦是中國《紐約時報》旗下的《T Magazine》及《Wallpaper*卷宗》的時尚撰稿人。其設計的系列產品曾受《GQ》推薦參加2015年倫敦時裝週,自2017年開始於米蘭時裝週發布及展示作品。

Bing Xu is the first Chinese designer to launch an exclusive footwear collection with 10 Corso Como and Lane Crawford, becoming the most popular footwear brand in the department store since 2014. The brand was invited by luxury conglomerate LVMH to enter T Fonfaco store in Venice in September 2016.

BING XU是第一位與10 Corso Como 及連卡佛(Lane Crawford)合作推出特別鞋履系列的中國設計師,其設計的產品自2014年便成為連卡佛鞋履部售罄率最高的鞋履品牌。 2016 年9 月,其品牌受LVMH之邀進駐威尼斯T Fondaco新店。

Bing Xu specializes in luxurious whimsical footwear with velvet and embroidery as his iconic design style. The refined materials and meticulous details incorporated into his designs continued to offer a sense of novelty to customers. The exclusive “Bing Xu for Shanghai Tang Collection” launched in early September 2019 was a great hit and quickly become the brand’s best-selling items. Stay tuned for more exciting collections coming soon.

BING XU的設計素以幽默俏皮、充滿靈性與無拘無束的自由生活態度見稱。以絲絨與刺繡為標誌性設計風格,產品細節精美考究,每個系列都為粉絲帶來了源源不絕的驚喜。 2019年9 月,上海灘與BING XU推出的首個聯名系列便成為全球鞋迷的心愛產品。更多精彩產品將隨後推出,敬請期待。