For the CHANEL Fall-Winter 2017/18 Eyewear campaign, Karl Lagerfeld opted to take black and white photographs of the Dutch model Luna Bijl, who wears key looks from the Fall-Winter 2017/18 Ready-to-Wear collection in an industrial-inspired metallic décor.
Revisited classics, new shapes and unexpected lines define the season’s frames, which draw on a mix of styles from retro and futuristic to rock and faux-innocent. Sheathed in iridescent fabric, double-bridged neo-aviators hit the sweet spot between masculine and feminine, their arms entwined in a black nylon thread. Optical frames play the minimalist card, encircled simply with metal. A tweed motif embellishes the metal arms of bold and feminine square-shaped XL optical frames and crops up on the upper bridge of perfectly round, assertive sunglasses. Spotted on the runway at the CHANEL AIRSPACE show, a butterfly mask plays on duality by pairing optical lenses with mirrored clip-on sunglasses.
The CHANEL Fall-Winter 2017/18 Eyewear campaign tells a story of modern elegance that merges seamlessly with any woman’s everyday life and style. The campaign will be disclosed from September 2017.