At first glance, a bracelet that sparkles around the wrist. A jewel.
Initially, one recognizes the clasp of the 2.55 bag. This jewel is a code.
Then there are two hands. This code is a watch.
The eyes then glide along the quilted bracelet. The watch is decoded.
A jewel. A watch. Codes.
This watch is called: CODE COCO.
It does not reveal its secrets from the start. Not to everyone.
It takes time to decipher the codes.
Liberated from time, respecting traditions with contemporary irreverence – CHANEL’s codes are timeless.
The CODE COCO watch closes with a click like the quilted 2.55 bag, created by Mademoiselle Chanel in February 1955, whose clasp adorns the heart of the watch’s dial.
Open or closed, it conceals or unveils the time discreetly hidden there. Time itself, is a secret to be protected.
A diamond subtely shines on a black dial, the maker of a precious allure.
Its supple bracelet, so light the tinniest movement is unhindered, recalls the beginning of this quilted design.
A tribute to a story, style and look, the CODE COCO watch carries the ever renewing codes of CHANEL CODE COCO
Virginie Viard – CHANEL Fashion Studio Director
Alma Jodorowsky – French Actress, singer and CHANEL Ambassador
Alice Dellal – British musician, model and CHANEL Ambassador
Anna Mouglalis – French Actress and CHANEL Ambassador
Deniz Gamze Erguven – Franco-Turkish Filmmaker
Stella Tennant – Scottish model
Agnès Liely – CHANEL Fashion Merchandising Creation and Development Manager
Lucia Pica – CHANEL Global Creative Designer for Makeup and Color
Kim Young-Seong – CHANEL Artistic Director Textiles and Ready-to-wear