CHLOE | INTRODUCING THE FAYE DAY

Available in boutiques from August, the Faye Day Bag is a welcome everyday addition to the Faye collection. Worn cross-body, on the shoulder, or carried, the Faye Day has extra roominess and a subtle utilitarian spirit via the addition of pockets and hardware. The signature ring loop and hanging chain maintain its feminine allure. Available in two sizes, medium or small, Faye Day comes in a variety of finishes and animations including Tan, Blush Nude, Black and Motty Grey. In August, a Cloudy Blue edition will be available exclusively via WeChat, while the Carbon Brown colour will be exclusive to chloe.com.

The Faye Family

A model of laidback elegance with its streamlined silhouette and clean graphic lines, the Faye has emerged as one of Chloé’s most beloved and iconic bags. Inspired by the structure of a man’s briefcase and reimagined in the feminine form of an over-sized clutch with delicate details, the Faye embraces the artful play on boy-meets-girl so distinct to Chloé. Defined by its soft rectangular shape, roomy accordion body, jewel-like hardware and nonchalant allure, the Faye collection has been expanded to include a more complete offering including a backpack and day bag — each style as independent and audacious as the women who carry them. While each Chloé bag has its own personality, all share the Maison’s sense of carefree cool and modern femininity.

Faye: The Clutch-Inspired Classic

It takes no less than eight pieces to construct the Faye bag’s unique and deceptively spacious accordion-pleat body, which offers enough room for all the essentials. Whether filled to the brim or not, the silhouette retains its sleek form and is gracefully enhanced by a long slim shoulder strap that has the carefree appeal of working cross-body. Elegant details abound, like the supple suede calfskin flap that meets the smooth and soft calfskin body and the metal hardware – the snap-hook, oversized ring and chain in silver and pale gold that offer a nod to 90s jewellery and modern refinement.

The Faye Backpack

Taking the effortless spirit of the Faye further, the Faye backpack retains the bag’s graceful essence but adds versatility to the mix. Worn many ways, a slender leather handle allows the bag to be carried in the hand in the crook of the arm, or slung over the shoulder for the Chloé girl on the go. Available in medium or miniature size and cast in a variety of colours and embellishments, the backpack translates the Maison’s carefree 70’s spirit to today.

Chloé Hong Kong Boutiques:

* FLAGSHIP BOUTIQUE 旗艦店
Shops G24-G26 & M9—M11, Prince’s Building, Central
中環太子大廈G24-G26及 M9—M11店
Tel: 2807 1101
Shop 366, Pacific Place, Admiralty
金鐘太古廣場 366 號店
Tel: 2918 1686
Shop 2081A, ifc mall, Central
中環國際金融中心商場 2081A店
Tel: 2234 7820
Shop 1-16, 1/F, Sogo, Causeway Bay
銅鑼灣崇光百貨1樓16號舖
Tel: 2575 2188
Shop G207, Gateway Arcade, Harbour City, Tsim Sha Tsui
尖沙咀海港城港威大廈G207 號店
Tel: 2175 5091

*Flagship Boutique for Store listing