INTRODUCING THE DREAMER “IT” BAG AND PRESENTING A NEW DARK ROMANCE
WITH A POP-UP IN HONG KONG
Coach presents the debut of Dreamer, its new “IT” bag, perfectly matched to the romantic styling of its American-gothic themed Fall 2018 ready-to-wear collection — available at its new pop-up store at Pacific House, Central, from August 28 to October 17, 2018.
Coach’s Dreamer bag is an elegant and effortless style inspired by romantics and the endless possibilities of New York City. Touted as a “take-everywhere” bag already favored by the likes of Selena Gomez, Kiko Mizuhara and Guan Xiaotong, the three-compartment satchel in glove-tanned leather is available in three sizes — Dreamer, Dreamer 21, Dreamer 36 — and features modern hardware and a signature charm.
The latest Coach Fall 2018 ready-to-wear collection enchants with a spectral charm, where goth and supernatural toughness make for a twisted, dark romance. Feminine floral dresses move with gossamer effect, while plush shearling layers meet embroidered details with jagged edges and mystical symbols. Explore the tension between New York City and the American Southwest, where nature transposes to the urban setting to create a new vocabulary.
The Coach Dreamer Pop-Up invites shoppers to participate in a special interactive retail experience, which includes a playful digital photo-booth and surprise gift-vending machine:
- To join the photo-booth fun, fans simply need to visit the Coach Dreamer microsite, create their own photo-invitation card, and share on their Facebook timeline — which entitles them to redeem a magnetic boomerang photo giveaway at the store.
- With purchases made at the pop-up, shoppers can receive a special surprise at the Coach gift-vending machine.
To celebrate the Coach Dreamer Pop-Up grand opening, American artist Chelsea Champlain — whose painterly mystic roses, moths and floral skulls adorn the new Dreamer collection — will attend the party on August 30, to live-paint on Dreamer bags.