Two American visionaries and global originals join forces for Disney x Coach: A Dark Fairy Tale. The special-edition collection subverts classic Disney Princess tales with a dark and romantic twist on Coach ready-to-wear and leather goods. Found and styled within the brand’s Pre-Fall 2018 collection, the pieces play with spooky undertones and the tension of nostalgic Disney animations to create a halo collection for the season inspired by an American gothic fairy tale of New York.
This collaboration recontextualizes unexpected motifs from Snow White and the Seven Dwarfs and Sleeping Beauty—think dark and dreamy castles, poisoned apples and wide-eyed woodland creatures—for a play to the edgier, darker side. Retro t-shirts with rock-and-roll fonts and a nostalgic color palette are styled with tough moto jackets, while Coach’s recognizable signature print is enhanced with darker graphics and bold leather detailing for an unexpected juxtaposition. The collection also showcases authentic Coach American sportswear – jersey hoodies, sneakers and fanny packs with Disney inspired patches and embellishments. In a nod to the storytellers of Disney and the craftsmanship synonymous with Coach, a special storypatch was made to commemorate the collection.
Mixing the irreverent with the iconic, Disney x Coach: A Dark Fairy Tale has launched in Coach stores. Select stores will house the collaboration in a uniquely designed Disney-inspired castle, re-imagined with a darker feel with corrugated metal and bright purple detailing.