COCA-COLA COLLABORATES WITH DIESEL TO DESIGN CAPSULE COLLECTION CREATED FROM RECYCLED MATERIALS
This Autumn, two iconic brands, Coca-Cola and Diesel, have joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection incorporating recycled materials.
The range includes recycled materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of the Diesel casualwear aesthetic combined with Coca-Cola iconicity. Creating beautiful fibres from waste plastic, this collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibres.
To showcase the value of recycling to conscientious shoppers and style-seekers across the globe, Diesel x Coca-Cola: The (Re)Collection will be exclusively available online from September 27, 2019 by scanning any recycling logo worldwide, giving access to a hidden site on DIESEL.com to shop the collection.
The collaboration will roll out worldwide from September 27, with a global first showcase of The (Re)Collection taking place at the renowned department store, Galeries Lafayette, on Saturday September 28 in Paris. This event will unveil the collection and bring to life the unique recycling message during Paris Fashion Week as well as give Parisian style seekers the chance to dress in style with a collection incorporating recycled materials. The launch event in Paris will be followed by a series of collateral events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Hong Kong, Amsterdam, New York, among others.
ABOUT COCA-COLA x DIESEL: THE (RE)COLLECTION
The (Re)Collection combines Diesel’s casualwear aesthetic together with the iconicity of Coca-Cola, offering 12 key pieces which transcend seasons.
Hero denim pieces from the collection include a unisex denim workwear jacket featuring red stitching detail, emblazoned with the iconic Coca-Cola logo, which can be paired with the denim workwear pant – a loose fitting cut to suit all shapes – or the womenswear short – a classic high-cut, frayed short embroidered with the Coca-Cola Spencerian Script.
The black zip jersey tracksuit offers a tapered silhouette, featuring playful accents of contrasting Coca-Cola red as well as drawstring detail for a sports luxe finish.
The (Re)Collection features premium Diesel x Coca Cola staples, including; hooded sweatshirts, sweatshirts and T-shirts, available in a range of colourways including; black, blue, gray melange and white, as well as a beanie hat in black and white.
Additionally, the capsule includes mens swimming briefs in classic black with a drawstring waistband and womens scoop-back swimsuit in black and white options, both showcasing the Diesel x Coca-Cola logo.
Michelle Moorehead, VP of Global Licensing & Retail for The Coca-Cola Company explained: “We are excited to partner with DIESEL on this collection. Not only does The (Re)Collection generate awareness of the importance of recycling in a very approachable way – by showcasing beautiful fashions created from recycled materials – it’s also a collection that celebrates individuality.”
The capsule collection merges both Coca-Cola and DIESEL’s DNA to create something special; Coca-Cola – known for celebrating togetherness and inclusivity and DIESEL – known for provoking its audience with irony, boldness and its ability to challenge conformity. Both brands have collaborated to celebrate two unique identities and the iconic products they produce.
Renzo Rosso, founder of Diesel commented: “As a leading pioneer in denim and casual fashion, Diesel has always been known in the industry as an innovator. The (Re)Collection is a collaboration between two authentic and iconic brands that are both committed to doing business responsibly. Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, whilst challenging ourselves to incorporate recycled materials in our collections.”
The collection will be available from September 27 in Selfridges retail network in the UK, in TMall and in selected Diesel stores in Greater China and from September 28 in Galeries Lafayette in France. In will be then released at selected DIESEL stores worldwide and on diesel.com from October 7, 2019.