Designed by international soccer star, Cristiano Ronaldo, CR7 is available in 6 countries

ZALORA, Asia’s Online Fashion Destination, is proud to announce the launch of menswear brand CR7 on ZALORA. In collaboration with Uniti Fashion, a leading fashion manufacturer, sports superstar Cristiano Ronaldo is introducing a denim line inspired by his active lifestyle. The CR7 Denim collection is set to launch in Southeast Asia, Taiwan and Hong Kong exclusively on ZALORA. Fans in the region can shop the highly anticipated collection only at from today.

Made for consumers who are constantly on the go and leading active lifestyles, CR7 Denim was launched with the aim of producing a pair of innovative, accessible, and stylish jeans that prioritise the movement essential for a fluid lifestyle. Using the latest in stretch fabric technology, each and every CR7 product is designed and crafted with the most innovative materials and detailing to enable movement instead of restricting the wearer, which is great for the active consumer.

Parker Gundersen, Chief Executive Officer, ZALORA Group said: “Our focus is on ensuring that we carry the brands that customers love, and that the brands who choose to partner with us do so because we offer them the most relevant set of consumers to reach throughout the region. Partnering with Uniti Fashion is a step forward in achieving this goal and we’re proud to be the only retailer in this region to be able to offer our customers the exclusive access to CR7 Denim.”

“We drew inspiration from Cristiano’s limitless spirit and used carefully designed fits along with the latest in stretch fabric technology. The result is a line that allows the wearer to move freely wherever their day takes them,” commented Angela Curry, Executive Vice President, Uniti Fashion. “We’re so excited to partner with ZALORA to launch CR7 Denim in Southeast Asia.”

Key denim styles:

The CR7 Type-R is designed for movement. A mid-rise with a straight leg that is slightly tapered to the ankle, it is an update on the traditional straight leg jean.

The CR7 Type-C is a master of balance. It blends a mid-rise slim jean in the hip and thigh, with a straight leg down to the ankle.

The CR7 Type-T is a low-rise jean with a slightly dropped crotch, giving extra room and comfort in the seat and thigh. The Arced Leg tapers down to the ankle for a modern shape.

Unlike most skinny jeans, the CR7 Type-S is designed for comfort and movability, too. CR7 stretch fabric fits snug at the hip and tight to the skin from the thigh down to the ankle, without sacrificing any of the movability that is required.

With a range of jeans in various fits from “modern straight” to “stretch skinny,” the CR7 Denim collection will also include woven shirts and denim jackets. Launching over 30 styles on ZALORA, the capsule collection will start at $449 and will go up to $1,759.