Foot Locker Launches in Hong Kong

Foot Locker, the leading global speciality athletic retailer, today opened its latest Power Store in Kowloon, officially marking its much-anticipated launch into Hong Kong, China.

Located in one of Hong Kong’s hottest shopping districts, thethree-story space delivers an engaging retail experience, combining premium product and elevated in-store presentations, as well as enhanced customer experiences and events.

The new store is home to a House of Hoops concept shop, celebrating basketball culture and offering a premium selection of sneakers and apparel from Nike and Jordan. Customers can also expect elevated product storytelling from both adidas and Puma.With an impressive selection of footwear and apparel from global brand partners, the store also features the widest selection of Nike Air Max Plus (TN’s) available in market.

Inspired by the city and its integral role in sneaker culture, the store features a specially commissioned mural by the queen of Hong Kong’s street art scene and former winner of Hong Kong’s Secret Walls competition, Bao Ho. Collaboration with a local creative sets the tone for how Foot Locker will regularly tailor the store to the local community.

To celebrate the launch, Foot Locker hosted an exclusive preview event last night featuring performances by Miss Yellow, former TV actress and now one of Hong Kong’s most in-demand DJs, and Bohan Phoenix, a Chinese-born rapper on the rise who represents a unique cultural bridge between east and west.

Attendees experienced hair trims and styling courtesy of Black Rose Barbershop and were able to get their hands on Xbox One X consoles and games in a dedicated Xbox Experience Zone. The Zone will be part of the new store for three monthswith gamers and consumers invited to test their skills on the world’s most powerful console. A dedicated barbershop will offer trims for up to two weeks after the official store opening.

Commenting on the new store, Lew Kimble EVP & CEO Foot Locker International said, “As home to one of the most vibrant sneaker cultures in the world, Hong Kong is a natural fit for Foot Locker to showcase our latest retail concept. With the new Tsim Sha Tsui store, we set out to design a space that celebrates the city’s creative community and inspires Hong Kong sneaker enthusiasts.”