Club Monaco debuted the Women’s Fall 2017 Collection, inspired by the ever-evolving notion of the modern woman. Set in an open, nascent workspace in the unfinished 71st floor of 4 World Trade Center, the presentation offered a new perspective of a familiar city, a reflective break from the noise to celebrate women of diverse minds, priorities, and passions who embrace the opportunity to start again and create a world of their own making—whether that’s in an office or elsewhere.
Under the direction of newly appointed head of design, Steven Cateron, the ‘see now, buy now’ Fall Collection featured 26 looks made for a new moment: a thoughtful, yet effortless reimagining of the classic fall wardrobe.
The Fall Collection echoes this sentiment with a considered approach to versatility that feels at once essential and unexpected.
Not only did the Collection’s design and styling offer a nod to the modern woman, but Club Monaco’s presentation also included participation from the brand’s #WomenWhoDo campaign. Original nail designs from Cyndi Ramirez-Fulton’s Chillhouse were featured, while Chef Jessica Koslow of SQIRL and Umber Ahmad of Mah-ze-Dar Bakery provided guests with Fashion Week morning essentials.
About the Women’s Fall 2017 Collection:
Elevated design and effortless simplicity are hallmarks of the Club Monaco Women’s Fall 2017 Collection, now under the helm of Steven Cateron, head of design. Inspired by the Club Monaco archives, familiar classics are updated with of-the-moment details. “The Collection is purposeful and versatile by design, with pieces not only meant to build upon each other, but to transcend seasons, living seamlessly within one’s wardrobe,” said Cateron. With a focus on streamlined silhouettes and delayered styling, the Collection offers a renewed sense of ease.
The palette is iconic of the fall season, highlighting rich camels, gray heathers, classic reds, and the occasional nude cut off of black and white. Classic prints and patterns also appear, with updated leopard print, scales of floral, and classic menswear plaids speaking to a quiet ‘80s influence. Styling is delayered and colorblocking reimagined through monochromatic outfitting.