This season French-American actress and it girl Camille Rowe returns to star in the ASH fall/winter 2018 global advertising campaign, following her stunning debut last season. Rowe’s easy elegance and cool attitude make her the perfect ASH girl and muse for the latest collections.
The shoot took place at La Maison Louis Carré, a private home outside of Paris that once belonged to French art dealer and collector Louis Carré. Now a protected French monument, it was originally designed by Finnish architect Alvar Aalto whose work exemplifies the best of 20th-century Scandinavian architecture. Its minimalist and clean lines provide a fresh backdrop for the collection which is worn by Rowe in various areas of the houserarely seen by the public.
The images were captured by new collaborator and acclaimed fashion photographer Fred Meylan, who is also well-known for his work with high profile celebrities such as Diane Kruger and Julianne Moore. Familiar faces working behind-the-scenes include longtime ASH co-collaborators stylist Camille Bidault-Waddington and legendary creative director, Ezra Petronio.
The ASH fall/winter 2018 global advertising campaign will officially break on 16th July 2018 via print digital and outdoor advertising during Milan and Paris Fashion Week.