H & M, H&M Hennes & Mauritz AB, is proud to announce its highly anticipated Shop Online store at hm.com and on its company app is officially launched today. With the launch of e-commerce, customers in Hong Kong and Macau will now have easy access to fashion and quality at the best price in a sustainable way with the click of a button.

H&M’s Shop Online will be offering a wider range of collections online than in-store with exclusive “online-only” pieces available all year-round, including ladies, men’s, teens, plus-size and a full children’s line. For the launch in Hong Kong and Macau, over 100 pieces are online exclusives, offering more styles and sizes that cannot be found elsewhere. Debuting also only for Shop Online is the H&M Edition concept, a new premium collection for men. Made from the finest fabrics, from 100% soft cashmere to supima cotton/silk jersey, raw silk to lightweight summer wools. The Edition collection will evolve and expand each season with new colours and introductions of the designed classics.

“We are proud to launch online shopping in Hong Kong and Macau,” says Magnus Olsson, Country Manager of H&M Greater China, “With our consistent expansion, this significant milestone aims to provide a multi-channel shopping experience for our fashion fans in Hong Kong and Macau. As a great compliment to our fantastic stores, our customers will now have 24 hours convenient access to the best of our fashion via their computers, smartphones and tablets, with purchases delivered directly at their doorsteps.”

In celebration of the arrival of e-commerce, H&M Hong Kong and Macau will offer a number of fantastic deals for customers including free delivery until May 28th. On top of this, from now until May 14th, existing Fashion News subscribers will receive 20% off on their whole purchase, and until May 28th, new H&M app users will get 25% off on one item of their choice.

Online shopping at hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from “H&M Magazine” and interact with both H&M and fellow customers on social media. Everything consumers love about H&M will now be accessible with the click of a button from anywhere in Hong Kong and Macau.