HUGO SS19 Menswear Collection

Inspired by the glory days of Berlin’s club scene, the new season features styles that are colorfully eccentric combined with bold and rave-related graphics. The palette is appropriately eccentric — with pops of acid yellow, touches of pale pink and blue, and hints of bright HUGO red. In terms of graphics, the collection takes its cues from rave culture. A print mash up created from ‘90s club posters features on technical silk shirts and directional tailoring. Adding to the season’s offering and continuing the brand’s fascination with logos, taped “HUGO” accents bring a retro touch to color-block tracksuits and sporty polo shirts.