Fine watchmaking brand Jaeger-LeCoultre celebrated the opening of the Shanghai International Film Festival. Coinciding with the 185th anniversary of the Jaeger-LeCoultre Manufacture, this year guests were allowed a glimpse into the brand’s past. Thanks to a simultaneous exhibition full of history and a Gala Dinner, cinema and craftsmanship came together right before our eyes. After eight years of partnership with the festival, for the very first time, the Glory to the Filmmaker Award was presented by Catherine Rénier, CEO of Jaeger-LeCoultre. This year, the award is in honor of the talented actress and director Joan Chen. Mr. Jing Boran, Mrs. Ni Ni and other friends of the brand, illuminated the festival and shared their passion for Cinema.
A unique piece, donated to safeguard cinematographic heritage
During the 21st Shanghai International Film Festival, Jaeger-LeCoultre hosted a charity auction at the Expo I-Pavilion, with the goal of safeguarding cinematographic heritage. Guests from all over the world gathered in Shanghai, witnessing this momentous occasion. For this significant event, Jaeger-LeCoultre donated a unique Rendez-Vous Night & Day Tribute to Cinematimepiece, made with a great deal of enthusiasm and energy by the watchmakers of the Vallée de Joux in Switzerland. The auction piece is a one-of-a-kind watch with a diamond-set, rose gold case and an elegant red dial. The starry Night & Day indicator perfectly incarnates femininity and manifests Jaeger-LeCoultre’s shared passion for cinema. Its bezel set with diamonds and its intense sun rayed dial sumptuously pay tribute to Cinema.
Chinese film restoration is one of the major ventures between Jaeger-LeCoultre and the Shanghai International Film Festival. For several years, Jaeger-LeCoultre has been devoted to film restoration in an effort to preserve its heritage. More than ten classic films have been successfully restored through 4K technology, including A Better Tomorrow, Love Without Endand Stage Sisters. Following the restoration of Painting Soul, Jaeger-LeCoultre and the Shanghai International Film Festival jointly announced their latest project.
Rediscovering 185 years of history through exceptional pieces
To commemorate its 185th anniversary, Jaeger-LeCoultre held a brand exhibition to present the history of the Manufacture. Some of the most iconic pieces created during the 185 years of existence were presented in Shanghai, retracing the history of the “Métiers Rares” and the historical know-how acquired by the watchmakers of the Grande Maison.
The brands’ new collection Jaeger-LeCoultre Polaris, the famous Master and Reversocollections were also part of the exhibition. Antique pieces traveled all the way from the Manufacture in the Vallée de Joux, Switzerland, to be amongst the fortunate viewers in Shanghai.