Juicy Couture Spring Summer 2018 fashion show has done successfully at New York, which was the first collection debuted by Jamie Mizrahi, Juicy Couture Creative Director. Jamie filled the collection with L.A. fun and colourful design, making everyone to eager for spring.
SS18 collection is an ode to the Juicy girls: Juicy Couture Fashion’s first customer – then and now. Inspired by the Juicy Couture lovers, those who are fun, feminine, flirty and gravitated to bright colours, Jamie painted the collection by bright blue, sky blue, coral pink, yellow, orange and white, featured everything from causal wear to evening grown, sporty style and dating dress, letting the Juicy girls wear the brand for different occasions. Jamie brought back all the things that she loved from 60s and early 70s, such as the high-waisted pants, oversized shirts, rompers, lace and crochet embellishment, she also adds a twist of girlish to the collection by floral print, polka dots and rainbow stripe.