Juicy Couture Launches Fall 2018 Collection

Juicy Couture launches its Fall 2018 global advertising campaign with the hashtag #JUICYAD, the #JUICYAD campaign features seven social media influencers recruited via the platform from different parts of the globe, each tasked with expressing their individuality utilizing the latest Juicy Couture Fall 2018 collection.

The latest collection continuing the brand’s focus on updated nostalgia. Pulling inspiration from the FW18 NYFW presentation, Juicy’s latest assortment brings 80’s and 90’s fashion influence to Juicy girls all over the world. Fashion track is elevated with new silhouettes in satin, cashmere and luxe jacquard, while pieces like faux fur coats, embellished denim and dressy jumpsuits bring newness to the collection.