Kiehl’s Since 1851 Partners with John Legend to Introduce its #1 Face Mask, Rare Earth – Made Better

In 2018, Kiehl’s Since 1851 introduced Kiehl’s Made Better™, a new brand platform which connects Kiehl’s ongoing efforts in sustainability—through formulation, packaging, manufacturing and recycling, and philanthropic commitments, to the aspirations of Kiehl’s customers in an authentic and differentiated way.

Today, together with Kiehl’s Made Better™ partner John Legend, Kiehl’s is proud to reintroduce its #1 mask, Rare Earth—made better. The new Kiehl’s Made Better x John Legend Limited Edition Rare Earth Mask features the customer favorite Rare Earth formula, which is clinically proven to reduce skin’s surface oil production by 46.6%.[1] The wash off mask intensively purifies to minimize pores, refine skin texture, and remove surface impurities and excess sebum. The limited edition jar and label have been designed by John Legend, as well as refit into a 50ml brand new size.

Suggested Retail Price^: HK$160 / 50ml
^Actual selling price to be determined by retailers