LONGINES unveils the new TV spot featuring Eddie Peng

Asian movie star Eddie Peng is a LONGINES Ambassador of Elegance since 2014. His innate class, his presence and his charisma are the perfect incarnation of LONGINES’ values. A while ago, Eddie travelled to Paris with a shooting crew to film the latest TV spot for LONGINES.

The new LONGINES TV spot was filmed at Chantilly Racecourse, home of the Prix de Diane LONGINES race. The whole setting in the TVC highlights LONGINES’ passion for equestrian sports and racing culture in France. In the campaign, Eddie made an elegant appearance at Chantilly racecourse and the LONGINES Master Collection Moon Phases timepiece on Eddie’s wrist adds refinement to the scene. He is enjoying the race and looking around the crowd through his binoculars in the grandstand. At some point, he set his gaze on an elegant lady who is supporting her favourite horse. Eddie Peng is the epitome of elegance in the new LONGINES advertising campaign.

Eddie and the crew worked in perfect harmony. During filming, he exuded LONGINES’ signature elegance through his professional performance. Eddie Peng, on the campaign: “It was my pleasure to work on a new TV shot with LONGINES and to meet elegant people at the beautiful race track of Chantilly. It was a very pleasant atmosphere to work in and I felt at home with the LONGINES family.”

Retail Price: HKD 26,100

As a traditional watchmaking company, LONGINES has been producing exceptional timepieces since the very beginning. The LONGINES Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005. With a diameter of 40 mm, this steel chronograph houses a self-winding mechanical chronograph movement. Its silvered stamped barleycorn dial and its handsome blued-steel hands make an elegantly contrasting background to the moonphase display. The case is mounted on a brown alligator leather strap.