A Brand New “Ben Essere” Destination For Modern Women
The Italian Lucia Magnani Skin Care Collection Launches in Hong Kong
After successful launches in the UK and Ireland, the luxury Italian Skin Care company Lucia Magnani will have its exclusive Asia launch at Hong Kong’s stylish Harvey Nichols store in Central on May 3rd 2018 with an inspirational concept to bring “Ben Essere’’ (Wellbeing) to Asian women.
Lucia Magnani Skin Care was founded by a visionary for today’s woman, Lucia Magnani, who is currently CEO of Castrocaro Terme, one of Italy’s top medi-spas. She believes beauty is not only determined by an aesthetic change but it is led by the interior wellbeing that enhances the uniqueness of a person’s essence. Therefore, she has combined this credo and invented her original Long Life Formula for her whole unique & high – performance antioxidant-based skin care line – prevention of aging in the body and skin from the inside out. Her concept of holistic ‘Ben Essere’ (wellbeing) is embodied with the specific ingredients chosen for each of the skin care products.
Lucia Magnani wanted to present her personal skin care collection in glamorous, chic and original packaging. She has invited international award-winning designer Marc Rosen to create the beautiful graphics, jars and bottles. Inspired by nature, the crystal clear oval jars topped with Italian tortoise shell patterned caps in slanted and uneven shapes are both contemporary and classical, connecting the quality and efficacy of the formulas.
Lucia Magnani Skin Care will be available at Harvey Nichols Hong Kong & online at www.harveynichols.com