Maje to unveil Autumn/Winter 2017 campaign featuring top model Andreea Diaconu

For the brand’s AW17-18 campaign, Maje is continuing their collaboration with photographer Tyrone Lebon for the fourth season in a row.

The aesthetic is modern, vibrant and intense, skimming over the contours of the Maje girl, incarnated by the beautiful Andreea Diaconu, who was shot on location in Paris with flash, no make-up and natural, wavy hair.

The monuments and lights of Paris serve as the backdrop to a day in the life of a Parisian woman.

Her day starts in her Haussmann apartment, in a short floral-print dress in bold colours reminiscent of the 1980s, with draping at the waist and playful buttons.

In the afternoon, she stops for a moment on the Alexandre III bridge.

Both soft and sexy in a white, Victorian-inspired blouse in poplin, she is also free and rebellious in a black, leather trapezoid miniskirt with studs.

She carries the new M bag in the leopard, non-fringed version until nightfall. With its leather frills and gold eyelets, it is the ideal companion for her evening walks, which lead her to the Petit Palais.

Wrapped in a misleadingly demure knit dress with oversized, lace-up sleeves, she walks through Paris with a decisive step.

Watch the video directed by Frank Lebon