New JOY by Dior Eau de Parfum Intense & Soap

Launch Date: 1st March, 2020

(Available at all Dior beauty boutique and beauty counters)
@diorparfums #joybydior #diorhk

This joy is revisited in a new version of JOY. Composed by François Demachy, this original Eau de Parfum Intense is an effusive and fragrant manifesto.

A new burst of flowers.A call for life. A call for joy.

“I created this new version of JOY based on the idea of a burst of flowers streaming forth, as luminous as a firework. I wanted to emphasize its sensual aspect and shine a new light on it, accentuating the impression it makes by giving even more volume to the woods, a more sensual layer.” François Demachy, Dior Perfumer-Creator

Round and pure, smooth and subtly shimmering, the brand-new JOY by Dior Soap has the appearance of a precious pearl. This sensual sphere rolls and glides between the palms as its sensorial and joyful shape delivers an abundant, smooth, silky lather, strewn with tiny delicate white bubbles.

Suggested Price:

JOY by Dior Eau de Parfum Intense HK$670/30ml; HK$845/50ml; HK$1,250/90ml
JOY by Dior Soap HK$230