OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris

Presley Gerber joins the opening day celebrations for the innovative new store

In the bustling and fashionable Marais district of Paris, OMEGA has launched an exclusive “Pop-Up Boutique” with a new interactive spirit. At this store, however, there are no watches on sale. In fact, the concept is the first of its kind in the world and is 100% focused on the brand’s colourful and diverse selection of NATO straps.

Presley Gerber, one of OMEGA’s newest brand ambassadors, was in Paris to open the new NATO boutique.  In tribute to his special relationship with OMEGA, he has helped to develop an exclusive “Presley Gerber” NATO strap, which is only available through the NATO boutique.

The OMEGA NATO Strap “Pop-Up Boutique” is open from March 1st at 11 Rue Debelleyme in the 3rd arrondissement of Paris.