PI’A YOUR GO-TO DESTINATION FOR SOPHISTICATED SUMMER STYLE

PI’A is excited to announce the opening of their 2-month residency at Pacific Place from1 June – 31 July.  After participating in several successful pop-ups in Hong Kong, New York & Singapore, PI’A has now opened its own exclusive space in Pacific Place.

Designed by Hong Kong-born Priscilla I’Anson, PI’A offers a unique take on modern fashion, informed by Priscilla’s six years spent in Asia working as a fashion stylist and consultant.  As a stylist, Priscilla has collaborated with some of the biggest names in fashion in Asia and, in 2015, recognised a genuine need in the market for a womenswear brand that offered well-made classic wardrobe staples, with a unique twist, at an accessible price point.  “I wanted to create a brand that was informed by what I have learned through my work as a stylist; to give my clients the pieces that they are constantly telling me they need and want.  My muses are all real women that I know and respect.”

Says I’Anson of the opening, “We are thrilled to be opening our very first PI’A store in Pacific Place.  It’s been my go-to mall in Hong Kong ever since I was a young child; instead of begging to go to the playground, I wanted to shop with my mom at the mall!  I always dreamed of having a store there one day and now that dream has come true.  We believe that the stylish, sophisticated and international clientele at Pacific Place are the perfect match for our target market.”

Ever since launching in Hong Kong in September 2015, PI’A has quickly become known for its modern classic aesthetic, which has cultivated a strong following of women who appreciate the brand’s unique take on beloved wardrobe staples.  PI’A has since garnered attention from stylish women all over the world, culminating in the brand being invited to show its collection with a showroom for New York Fashion Week in September 2016.  PI’A’s unique designs have also caught the eye of style icons such as Naomi Campbell, Paris Hilton and Myolie Wu, all of whom have worn some of the brand’s most iconic pieces.

In 2016, PI’A took the collection to Paris to shoot their Spring 2017 campaign in the beautiful Saint-Germain-des-Prés.  The storied location served as the perfect complement to PI’A’s signature classic-with-a-twist aesthetic; a striped top shot along the banks of the Seine; a structured vest dress set against the Instituit de Paris; a striking backless jumpsuit under the Pont des Arts; an off-shoulder top silhouetted against the window of a Haussmann-style building.


The PI’A Summer 2017 capsule collection will be available exclusively at Pacific Place from mid-June.  The campaign was shot earlier this year in Sydney, Australia, telling the story of an independent woman who has left the big city to find peace and inspiration by the open sea.  The result is a capsule of easy, carefree pieces, inspired by the fluidity of nature’s wild elements.

PI’A will be available for 2-months from 1 June – 31 July at Level 2, Area G, Pacific Place, 88 Queensway, Admiralty.