Pop up store launches at Pacific Place

Discover “ROMANCE REBORN” Series 1 & 2 collections

Founded in 2013, Hong Kong born fashion designer and entrepreneur Sarah Lai will open a two-month pop up store from 1 November 2017 to 2 January 2018 at Pacific Place, Admiralty, offering her label’s complete collections of women’s ready-to-wear in a brick-and-mortar shop for this year’s festive season. Priced affordably between HK$1,000 and HK$3,000, Sarah Lai label creates timeless and sophisticated garments for modern women.

The pop up store will unveil the label’s newest designs suitable for all seasons named “Romance Reborn” Series 1 and 2 collections, featuring ruffles and velvet elements. Multiple color choices are available to cater to the preferences of different women, whilst each item can easily pair with any wardrobe staples. Functionality is emphasized without sacrificing elegance. “Rediscover the allure of refined closet classics and reborn in romance” says Sarah Lai.

Shirting is reimagined romantically in ruffles in Reborn Romance Series 1. For example, the Isaac Blouse <HK$1,380> (above) has a boat neck with ruffles that can be worn as is for the office, and one-shoulder for the night. Opt for the black & white Isaac Blouse for a gothic look, or the coral Louis Blouse (below) to pop from the crowd – the styling choice is yours.

Designed to pull triple duty, the Charles Blouse <HK$1,680> (above) can be worn on its own as an easy shirtdress for the vacation, layered over jeans or velvet Juno pants for an off-duty look, or with belt and heels for a more formal night out. The Isaac Blouse, Louis Blouse & Charles Blouse are all names of boys as the French cuff designs are elements borrowed from men’s shirting.

Reborn Romance Series 2 vividly expresses the brand’s crush for velvet as the irresistibly tactile fabric is having a renaissance moment.

The Willow Dress, with a side slit, is truly the most versatile piece that can be worn or layered in a variety of ways. “Be creative, show and inspire us the way you style our pieces,” says Sarah. “I love to see how our pieces can be transformed into different look and feel.” The Bella Top is a redefinition of the Dixie Blouse with sleeves like flowers, portraying a romantic look in crushed velvet. The only jacket from the collection is the Lucas Jacket, meticulously sewn with silver braids for a chic, military look.

Pop Up Store
Date: 1 November 2017 – 2 January 2018 (two months)
Address: Shop 200F, L2, Pacific Place, 88 Queensway, Admiralty
(* next to C’est La B and near Burberry)
Business hours: 10.30 a.m. – 8.00 p.m. daily
Enquiry: info@sarahlai.com

#SarahLaiLabel #PacificPlaceHK