“See Now, Buy Now” Collection
PORTS V today announces the launch of its debut contemporary streetwear-inspired collection designed by Creative Director Milan Vukmirovic and available exclusively on Farfetch from March 30th, together with the new PORTS V advertising campaign entitled “Love Only”.
The “see now, buy now” collection – designed to be unisex – presents a wide range of products from slogan t-shirts and graphic sweaters, colour-block denim and accessories such as backpacks, hats, card cases, phone cases, and daily essentials, bringing the streetwear concept to everyday life.
Eschewing the traditional practice of seasonal collections in favour of 6 limited edition capsules per annum, PORTS V will speak to a customer for whom newness, exclusivity and accessible price points are integral to their contemporary fashion experience.
Photographed and produced by Milan Vukmirovic, and styled by stylist and fashion editor at the German magazine 032c, Marc Goehring, the PORTS V campaign is a celebration of love and difference. Shot in Los Angeles against the backdrop of colourful and flamboyant graffiti, futuristic skateboard parks, and the city’s iconic bridges, models of different ethnic backgrounds and genders put aside traditional style stereotypes, their arms locked in an embrace. The launch will also see collaborations with KOLs across industries, genders and nationalities. Details will be provided on the official Ports V Instagram account (@portsv).
Exclusive Partnership with Farfetch
“This first collection will be exclusively available at Farfetch.com from March 30th, globally (bar in China where it will run on various platforms). Candice Fragis, Buying & Merchandising Director at Farfetch said, “We are excited to partner exclusively with PORTS V on this launch and introduce our global customers to their take on contemporary streetwear.”