Shanghai Tang celebrates its Silver Jubilee by presenting the preview of “Milano Shanghai Living Cities” – an exhibition curated by the prestigious photographer Aldo Fallai, who also shot the campaign of the relaunch of “Imperial Tailoring”, the iconic bespoke line of the Chinese Brand.
Shanghai Tang is thrilled to present an exhibition which tells a story of the lifestyle of Milan and Shanghai seen through the lens of leading photographer Aldo Fallai, in celebration of the 40th anniversary of the sister city.
From 20 to 23 September, the Shanghai Tang Showroom in Via Montenapoleone 3 will host the preview of the exhibition with a selection of some of the 40 photographs that will be part of the Milano-Shanghai Living Cities event scheduled for November in Shanghai during the China International Import Expo in the Jing An district.
This event is part of a series of events about the sister city that started last September with a Forum at Palazzo Marino in Milan about the Jing An District, hailed as the Manhattan of Asia. Shanghai Tang joins the celebration of the sister city in the Milan Fashion Week by presenting the campaign of the brand’s relaunch of “Imperial Tailoring” project also through the eyes of Aldo Fallai.
Shanghai Tang has long been renowned for its one and only Chinese Haute Couture bespoke tailoring service. For the relaunch of this iconic bespoke tailoring line, Shanghai Tang will offer to its customers traditional Chinese silhouettes with a modern-chic reinterpretation suitable for different occasions. Limitless customisation possibilities are abound, offering customers their own choice of fabrics and embellishments.
Each piece is crafted with time-honoured Shanghainese tailoring techniques combined with innovative design and contemporary Haute Couture aesthetics. In addition to traditional Chinese silhouettes, the brand will also offer international styles, both under the creative direction of Victoria Tang-Owen.
“The exhibition narrates the lifestyle of the 2 cities captured through the faces the people who live and work there. Curiosity, emotions and feelings become the expression of daily life seen through the lens of Aldo Fallai,”describes Stefano Mologni, President of the Italy-China Fashion & Creative Council and curator of the collaboration events between the 2 cities of Milan and Shanghai.
The preview will be open to public from 10:00am to 7:00pm for the entire period of the Fashion Week at the Shanghai Tang Showroom in Via Montenapoleone 3, and will then move to Shanghai for the aforementioned events.
“For the shooting I have been using the angle of a tourist visiting Shanghai and discovering its human aspects through the simplicity of its traditions. Concept and feelings that I see also in Shanghai Tang and the campaign curated for its Silver Jubilee and its connection with Chinese culture,” says Aldo Fallai.
Esteemed photographer Aldo Fallai is an icon in the Italian photography scene and in particular in fashion photography. He has curated campaigns for Giorgio Armani and other renowned international brands.
“We at Shanghai Tang are excited to celebrate our Silver Jubilee in Milan during the Fashion Week and honoured to present our brand through the lens of the prestigious photographer Aldo Fallai,” commented Maurizio De Gasperis, CEO of Shanghai Tang.