South African Tourism Kicks Off 2017 with a ‘WOW in Every Moment

South African Tourism starts off the new year with a media roadshow to launch an enticing new consumer campaign promising a ‘WOW in Every Moment,’ stopping through Beijing on February 27, Shanghai on March 1, and Hong Kong on March 3, 2017.

The new SA Tourism consumer campaign moves from a point of view that heritage and cultural tourism products are the fastest emerging competitive niche products within domestic and international markets.

This year’s theme is inspired by the universal expression of astonishment that vividly encapsulates the incomparable sense of excitement, surprise, joy and awe awaiting Chinese visitors to the ‘Rainbow Nation’ South Africa.

“We are proud to invite visitors to encounter the jaw-dropping ‘Wow!’ moments, once-in-a-lifetime experiences and unforgettable adventures found nowhere else in the world,” said Mr. Bradley Brouwer, President, Asia Pacific, South African Tourism. “South Africa casts a spell because it is not manufactured and mundane but authentically raw and unfiltered, which is exactly what today’s travelers seek.”

South Africa offers Chinese visitors a whole new world of compelling experiences combining pristine nature, wildlife, city lifestyle, affordable luxury and amazing adventures from mountain hiking to shark cage-diving. The country is a leader in responsible tourism, marked by its year-round sunshine, vibrant customs and timeless world heritage.

A major highlight of many vacation itineraries is the picturesque Garden Route between the gorgeous Cape Town and Port Elizabeth, through ancient forests, lakes, mountain hideaways, historic towns and secluded bays and coves.

As the unrivaled adventure capital of the world, tourists may also witness thousands of Bottlenose Dolphins throughout the year, the finest safari game viewing in the famous Kruger National Park, and a melting pot of cultures the nation has inherited over its vibrant history.

South African Tourism is the tourism marketing arm of the South African government, promoting the country’s leisure and business aspects. The tourism industry created 680,817 new jobs in 2015, playing a major role in South Africa’s economic future by supporting infrastructure development and improving the lives of people across the country.

Growth in Chinese tourists visiting South Africa has been remarkable; from January to December 2016, there was a total of 117,114 visitors from China – including Hong Kong – representing an 38 percent year on year increase.

The country is expecting a continuous Chinese tourism boom in 2017, the favorable exchange rate makes South Africa very attractive and a competitively priced destination of choice for luxury experiences and world class shopping.

South Africa is also renowned in China as a leading MICE destination, voted “Best International MICE Destination of the Year 2015” by MICE China Magazine. The outstanding variety of exceptional incentive experiences ranges from meetings while on safari to elegant wine tasting and cutting-edge technology at award-winning international convention centres.

Cathay Pacific and South African Airways both have direct flights going to Johannesburg; Cape Town; Durban and Port Elizabeth on a daily basis.The direct overnight flight between the two cities takes around 13 hours.

South Africa is the most advanced economy in Africa, with the services sector accounting for the majority of GDP and modern cities like Cape Town, Durban and Johannesburg never failing to impress Chinese tourists.

For further information about South Africa, please visit SA Tourism China’s official website: