Prada is synonymous with a style that has often anticipated and dictated aesthetic trends.
Innovative spirit, curiosity and strong artisan traditions are the tangible signs of the brand’s values that pervade the entire manufacturing process, from creation to shop floor.
SPRING/SUMMER 2019 PRADA EYEWEAR COLLECTION – WOMEN
A constant dichotomy between contemporary and classic, conventional and extraordinary – the intrinsic duality of the Spring/Summer 2019 Prada collection also reveals itself in the women’s eyewear collection. The new Prada eyewear collection for women captures a perfect mix of classic and modern elements: geometric lines, bold profiles and large acetate shapes blend with sophisticated – deliberately disruptive – metal details and irregular lines.
The SS 19 Prada Maquillage special collection takes its cue from the fashion show’s original theme. The glasses stay true to an extremely large wraparound silhouette that draws clean-cut lines framing the face. Acetate inserts give way to metal studs, and acetate profiles are reinterpreted as sleek, metal lines.
The new Prada Disguise collection counterpoises classic conservatism to creative experimentation, while geometric minimalism harmoniously collides with lively
camouflage colours. Lastly, the iconic Postcard collection makes a comeback, with a new edition combining large, feminine shapes with the essential design of the bold acetate profiles.
SPRING/SUMMER 2019 PRADA EYEWEAR COLLECTION – MEN
For Spring/Summer 2019, the men’s Prada eyewear collection blends modern inspirations with retro accents, continuing its pursuit of young, modern-day elegance.
Acetate frames with bold profiles are re-edited with a vintage twist, the shapes’ clean-cut geometry is combined with fine signature details adorning the constructions.
The Spring/Summer 2019 fashion show sunglasses nod to 1970s ski goggles with their single wraparound lens enlivened by a profile in contrasting colours and by a two-tone stylised triangle bearing the brand’s logo. Vintage inspirations and geometric style define the Prada Journal glasses, now presented in a new acetate version characterised by the comeback of bold profiles.