Stella McCartney — Breast Cancer Awareness Campaign backed by actor Idris Elba

To celebrate the launch of www.stellamccartneycares.org, award-winning actor and director Idris Elba OBE is featured in Stella McCartney’s new Breast Cancer Awareness campaign.  Honest, confident and inspiring, this new campaign short film “All is Love” sheds light and information on the disease, a very personal cause to both Idris and Stella. Appearing alongside an inspiring group of people who bravely share their experiences with breast cancer, the British actor narrates “All is Love”.  Idris’ voice challenges the taboo of men speaking openly about women’s breasts and the experience of breast cancer, which effects both women and men directly and aims to inspire, educate and support.

Stella McCartney has announced the launch of Stella McCartney Cares, a UK registered charity that will support the designer’s ongoing personal commitment to Breast Cancer Awareness, amongst other causes close to her heart.  To celebrate the launch and as the first official initiative of the new philanthropic platform will be the donation of 1,000 “Louise Listening” post-operative mastectomy compression bras to women undergoing treatment for breast cancer around the world.