STELLA McCARTNEY MENSWEAR SPRING SUMMER 2020
This season, the many facets of the Stella Man are united under a defiant activist spirit, evoking a profound message of environmentalism with poetic messages by author Jonathan Safran Foer. Reinterpreting the themes of the women’s ready-to-wear collection with a subversive irreverence, pieces turn heritage on its head and not everything is as it seems.
The palette is a spectrum of rich, earthy tones like rust, camel and grey alongside fresh green ash and smoky teal, with pulses of bright colour like lilac and orange.
Stella’s eco ethos and hope for a circular future remain at the forefront, with 64% of the collection made from sustainable materials. Organic cotton, sustainable viscose, ECONYL® regenerated nylon and recycled polyester are used throughout.
Stella says of the collection, “this season is not only sustainably-made, but you see it in messaging and the prints on the clothes themselves. We’ve amplified it, we’ve turned it up a little bit, in a way that’s still hopefully joyous and approachable. Our touch is always humorous and hopeful.”
Inspired interpretations of Mother Nature enhance the collection throughout, the strongest presence within a capsule collection titled ‘We are the Weather’. Named after Jonathan Safran Foer’s upcoming novel about the climate crisis, it features his thought-provoking phrases and a countercultural, artful sun graphic across knitwear, organic cotton shirting, shorts and T-shirts, juxtaposing activism with classicism.
Hand-painted horses dance across a matching silk shirt, tie and shorts, acting as a Stella signature that is symbolic of her love for animals. Leopard is introduced into Spring Summer for the first time, created from photocopies of Fur-Free-Fur, scaled-up and printed onto lightweight separates like an organic cotton, voluminous duster coat and trousers.
Modern utility appears in various forms throughout the collection. Trousers and a jacket in refreshing smoky teal are worn with sleek Alter-Nappa monk strap shoes, characterising the Stella Man who is both an activist and a professional. An unexpected take on camouflage, a standout jumpsuit is printed with an all-over Earth satellite print.
Blurring the lines between formal and casual, checked grey Savile Row tailoring is overprinted with the graphic leopard print, or overlaid with a bold houndstooth. A powerful minimalism cuts through as a double-breasted suit is presented in blush pink and bleached denim pieces are offered in bright white.
The ‘Eco-weirdo’ graphic injects our signature sense of humour into a purple T-shirt and monochrome wallet, irreverently playing on the outside perception that climate change is just a fantasy. Dip-dyed pieces also add splashes of bold playfulness.
For accessories, functional pieces like backpacks and belt bags are printed with the satellite Earth print. The new logo water bottle holder is a nod to our hope for a world free from single-use plastics for the sustainably-minded Stella man.
Revisiting the activist spirit of the season, statement hiking boots with commando soles ground the footwear collection, subtly finished with the Stella recycled logo. The innovative, glue-free and easily recyclable Loop returns as a classic runner in Alter-Suede and recycled nylon in bright pop colours. Sunglasses transition from retro-futuristic to sleek and modern in both metal and bio-acetate frames.