Stella McCartney and Stan Smith celebrate the launch of Stella #stansmith, the first vegan leather edition of the iconic adidas Stan Smith. The launch at the recently opened 23 Old Bond Street Stella McCartney store during London Fashion Week, follows in the designer’s long-term collaboration with adidas.
The designer, alongside legendary tennis player, Stan Smith, signed pairs of the vegan sneakers for guests including Madonna, Riz Ahmed, Ellie Goulding, Anna Wintour, Edward Enninful, Tigerlily Taylor, Alasdhair Willis, Radhika Jones, Imran Amed, Mary Charteris, Keith Lemon and many more.
Tonight’s event was the highlight of Stella McCartney’s recent sneaker category focused campaign, #StellaSneakerWeek which includes activations in-store and social media. As part of the celebration, Stella McCartney commissioned 6 artists to customise 23 limited edition vegan sneakers including the Loop and the Eclypse styles. The sneakers will be available exclusively at 23 Old Bond Street from the 17th of September and proceeds from the sales will be benefit charities chosen by each artist.