The Enigmatic Mind: Experiments in Generosity

Aesop Gift Kits for 2017-18 pay homage to ground-breaking studies on human behavior, and feature curated skin and body care products to suit a range of recipients.

The six kits are collectively titled, ‘The Enigmatic Mind’, with each kit celebrating an influential social psychology experiment that rose to prominence in the 1950s, 60s, and 70s.

At a time of year when we consider what generosity means, the experiments shine a light on how humans interact with each other, whether working together, helping others, establishing connections or social conformity.


Packaged in a practical, reusable amenity case, the kits are wrapped in sleeves inspired by social psychology books of the era; the design subtly referencing the experiment behind it.

The range of Aesop Gift Kits for 2017-18 includes Sway, offering agreeable formulations for hand and body care, Proximity comprising a tight knit trio of skin care formulations, and Affiliation, a trio of Parsley Seed Skin Care products.

The collection will be available from November at all Aesop signature stores, select stockists and counters in department stores across the globe, and at aesop.com.

Aesop Hong Kong

1/F, Shiu King Court, No 4-8 Arbuthnot Rd Central, Hong Kong S.A.R.

+85 2 2964 0799
+85 2 2964 0908 hongkong@aesop.com

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