“There’s Only One”
celebrating the power of individuality and self-expression
Featuring Janelle Monáe, Elle Fanning, Zoë Kravitz,
Annie Clark, Cameron Russell and David Hallberg@TiffanyandCo #TheresOnlyOne
Tiffany & Co. announced its fall 2017 advertising campaign, “There’s Only One” celebrating the power of individuality and self-expression. The campaign brings together six personalities from diverse disciplines, each chosen for their singular style, personal strength and imaginative vision.
“Tiffany has always stood for the ideals of creativity, passion and optimism,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”
The fall campaign represents Reed Krakoff’s first creative expression for the house. Tiffany’s creative team led by Krakoff, called upon acclaimed fashion photographers Inez & Vinoodh to capture the distinct portraits as well as behind-the-scenes video, each styled with iconic Tiffany jewelry:
- Cameron Russell, an American supermodel and activist, is featured wearing the newly launched Tiffany T Two Hinged bangle in a stacking style on one arm together with a mix of Tiffany T two rings in different style.
- Tapping into her timeless and innovative style, singer, songwriter, record label executive, and Oscar®-nominated actress Janelle Monáe showcases a return to Tiffany® classic heart pendant as well as stacks of Tiffany HardWear rings with diamonds.
- Actress Elle Fanning makes statement in multiple Tiffany Keys.
- Principal dancer for the Bolshoi Ballet and America Ballet Theater David Hallberg portrays a picture of contrasts wearing the Tiffany & Co. Schlumberger® Bird on a Rock clip.
- Actress, singer and model Zoë Kravitz wears the latest Tiffany HardWear designs and Return to Tiffany® pendant in a bold new way.
- The Tiffany Victoria™ is elegantly worn by musician Annie Clark, also known by her stage name St. Vincent.
The campaign reflects the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180-year history. These images will appear in print and video, as well as across social media platforms under the hashtag #TheresOnlyOne.