6 Feb 2024 By May Ng

❗ Benefit’s NEW brow pencil has the TINIEST pencil tip on the market 💯

NEW from the #1 BROW BRAND worldwide
Benefit’s PRECISELY fam just got bigger
Let’s play with PRECISION!

Benefit pioneered the way for brows in the world of beauty with the simultaneous launch of a massive brow collection in 2016. The resounding success of this venture solidified the brand’s unrivaled position as the premier destination for eyebrow makeup worldwide. Since then, the brand has consistently held the position of #1 BROW BRAND WORLDWIDE! We don’t pick favorites at Benefit, but if we did, Precisely, My Brow Pencil would definitely be up there. Why? Because the fans just can’t get enough—and we can’t remember a time when it wasn’t a bestseller, it has been precisely defining brows since 2016. Seriously, 1 is sold literally every 7 seconds! So, naturally, we decided to work miracles once again by expanding the Precisely fam. Introducing the two NEW brow besties – Precisely, My Brow Detailer, it has the tiniest brow pencil tip in the world, and Precisely, My Brow Wax, a full-pigment sculpting brow wax. They are for a twice-as-nice, super-precise brow routine and are expected to create a buzz around the Precisely family once again!

But what does it take to be in the Precisely family? In case the product names didn’t already tip you off, the answer is…precision application! That means you can apply with control and confidence to get precisely the look you want. They give out natural-looking results with 12-hour wear.



WANT THE DEETS? The TINIEST TINIEST brow pencil with 0.8mm tip - Precisely, My Brow Detailer(available in 6 shades) – HK$225
Color & Control! Dual-sided brush for targeted application - Precisely, My Brow Wax Precisely My Brow Wax (available in 12 shades) – HK$240
Let’s get PRECISE! 7-Second Sellout: The Must-Have Precisely, My Brow Pencil Precisely, My Brow Pencil (available in 12 shades) – HK$240