9 Aug 2021 By AWAY IN STYLE

Times Square X Mr. Men Little Miss 50th Anniversary: Discover You

Mr. Men Little Miss’s first 50th anniversary celebration in Asia takes place at Times Square

Debuts precious exhibits from London’s Mr. Men Mini Museum, together with the classic books published over the past 50 years and original sketches from the new author, Adam Hargreaves.
pop-up store offers limited 50th anniversary themed products
“Discover You Academy” opens to the public for the first time.
The debut of the two 50th-anniversary brand new characters, together with other characters will take you back to the wonderful 50 years of Mr. Men Little Miss.

Launched in 1971, the renowned British children’s book series, Mr. Men Little Miss has since become a worldwide success. Celebrating its 50th anniversary, Mr. Men Little Miss will hold their first Asia celebration event, “Times Square X Mr. Men Little Miss 50th Anniversary: Discover You” at Times Square, Causeway Bay from 5 August 2021 through 2 September 2021. Apart from meticulously chosen exhibits from the Mr. Men Mini Museum in London, the celebration also showcases books published over the years, sketches drawn by the creator of the new characters of Mr. Men and son of Roger Hargreaves, Adam Hargreaves, as well as the bespoke drawing created especially for this celebration at Times Square.

Also, the venue encompasses a pop-up store which offers 50th anniversary themed merchandise. Right next to the pop-up store, you can also find the two new characters who were specially created for the 50th anniversary celebration.

Over the decades, the children’s books of Mr. Men Little Miss have been accompanying children from different generations. In this 50th anniversary celebration, the venue debuts the “Discover You Academy”, bringing the characters from the books to life as these characters will interact with visitors in a series of events, sparking their interest to “discover” themselves.

A “Mr. Men Little Miss Global Artist Collaboration Gallery” will be held to showcase the artworks specially created for the event by 25 artists worldwide with their own interpretations of Mr. Men Little Miss. It’s a great opportunity for adults and children to come to the venue to experience Mr. Men Little Miss and witness all their special moments in the past 50 years, and to anticipate more amazing stories to be created in the future.

Located on the second floor, the atrium of Times Square is transformed into a London street with the British-style  zebra crossing and lamp posts, where visitors can join three one-metre-tall iconic Mr Men Little Miss, Mr. Happy, Little Miss Hug, and Mr. Bump to mimic they were crossing the Abbey Road.

After taking selfies with Mr. Happy, Little Miss Hug and Mr. Bump, visitors can go straight to the magazine stall at the back of the exhibition. Here, Mr. Tickle, the first character of Mr. Men Little Miss, guides visitors through the 50-year journey! In this magazine stall, visitors can check out exhibits spanning across the previous 50 years from the Mr. Men Mini Museum in London. The exhibits witness the journey of the characters since their inception, as well as their transformation. All of the exhibits are showcased in Asia for the very first time, offering visitors a unique opportunity to know more about them.

The left side of the magazine stall is similar to a mini museum, showcasing the books published over the years. Moreover, the exhibition also showcases the replica of the very first Mr. Men Little Miss book. Moving on to the right side of the magazine stall, visitors can see the creator of the new characters, Adam Hargreaves’s original sketches, while they can also see the drawing specially created for this celebration at Times Square. Visitors can know more about how the author creates the story and the essence of Mr. Men Little Miss with the sketches from  “Little Miss Princess and the Very Special Wedding” especially created to celebrate Prince William’s wedding in 2011 and the “Little Miss Spice Girls Book Collection” inspired by the famous British girl band, Spice Girls in 2019; “Mr. Men Chinese New Year” launched in 2017 to celebrate Chinese New Year; “Mr. Men in London” which was aimed at highlighting British culture in 2015; “Adventures in China”, which showcased the mix of Western and Chinese cultures and “Little Miss Inventor” which centred around STEM, both launched in 2018.

During the celebration, Vida Coffee on the 8th floor of Times Square will also bring us a limited Mr. Men Little Miss coffee set. Customers can choose their favorite characters from the three Latte art specially designed for Mr. Men Little Miss, and pick their favorite desserts. The new characters of the 50th anniversary, Mr. Calm and Little Miss Brave, will also be available at Vida Coffee. All products are exclusive for Times Square branch, fans should not miss it!

Times Square X Mr. Men Little Miss 50th anniversary: Discover You

Date              :    5 August to 2 September 2021

Time             :    10am – 10pm

Venue           :    Atrium, 2/F and Pop Lab 5/F at Times Square, Causeway Bay

Hotline          :    (+852) 2118 8900

Facebook     :    www.facebook.com/HKTimesSquare/

Instagram     :   @hktimessquare

WeChat        :    hongkongtimessquare