MICHAEL KORS UNVEILS FALL 2019 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGN
NEW YORK August 5, 2019 — Michael Kors is pleased to announce the release of a new Fall 2019 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid and Austin Augie and shot in studio by legendary photographer David Sims.
The Fall 2019 MICHAEL Michael Kors apparel and accessories tap into customers’ desire for elevated sportswear that can keep up with a high-speed life. A graphic mix of zebra stripes,
rock ‘n’ roll studs and the brand’s Signature logo print lend a versatile appeal to the season while statement cheetah print punctuates everyday must-haves. For a chic escape, the Bedford group of travel luggage in Signature logo gets updated with red racing stripes.
For Michael Kors Mens, Austin sports urban essentials including outerwear, separates and accessories. An array of travel luggage, including the Brooklyn backpack, duffle bag and hip pack, rounds out the season. Coupled with Augie’s athleticism, the campaign brings jet set to new heights.
The global campaign will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.